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Gender role
define the et of behavior for males and females. Culture constructs gender roles
Gender Schema
mental shortcuts we use that tend to be built around gender roles.
Natural selection
favoring cognitive and behavioral traits that helped our ancestors survive, cooperate, and reproduce in tribal or group environment
Epigenetics/ behavioral epigenetics
studies how social environments, trauma, and relationships change gene expression without altering the underlying DNA sequence
Socialization factors (nurture)
is the lifelong process of learning and internalizing the norms, values, language, and behaviors of a society
Evolutionary social psychology
is a scientific approach that examines human social behavior, cognition, and emotions through the lens of evolutionary biology and natural selection
Conformity
A change in behavior or belief as a result of real or imagined group pressure. 2 types : Acceptance and Compliance
Acceptance
acting and believing in accord of social pressure
Compliance
involving publicly acting in accord with applied or explicit requests while privately disagreeing . 1 type of compliance is Obedience
Obedience
acting in accord with a direct order or command.
persuasion
is the process of changing a person’s attitudes, beliefs, or behaviors through communication without the use of force or coercion. 2 ways central and peripheral route
Central route
occurs when interested people focus on the argument and respond with favorable thoughts.
Peripheral route
Occur when people are influenced by incidental cues, such as a speaker's attractiveness.
Authority
people defer to credible experts
Liking
people respond more affirmatively to those they like.
Social proof
people allow others to validate how they think, feel, act
Reciprocity
people feel obligated to repay in kind what they receive
Consistency
people tend to honor their public commitments
Scarcity
people want things that are rare, unusual, or hard to get
Unity
people say yes to someone they see are one of them
Normative social influence
prompts individuals to conform to group norms to fit in, gain acceptance, and feel good.
Informational social influence
leads people to conform, believing the group possesses competent and correct information, especially in ambiguous situations or tasks.
Social loafing
the tendency for people to exert less effort when they pool their effort toward a common goal than when they are individually accountable. Effort decreases as group size increases.
Deindividuation
The loss of self awareness and evaluation apprehension. When people lose their sense of self in a group
Social facilitation
the strengthening of dominant responses in the presence of others. We are affected by the presence of others
Group polarization
is the tendency for individuals to adopt more extreme positions after discussing an issue in a group of like
Minority influence
in social psychology happens when a smaller subgroup or individual changes the attitudes, beliefs, or behaviors of a larger majority.
Social Identity Theory
the effectiveness of a minority depends heavily on whether the source belongs to the same social group (ingroup) or a different group (outgroup)
Group Think
Suggestibility to problems that spreads throughout a group. apart if norm formation