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what is the idiographic approach?
focuses on the individual and their unique experiences to understand behaviour
Initial focus is about understanding the individual but the overarching aim for psychology is to make generalisation on human behaviour
what methodology does the idiographic approach use?
qualitative methods such as case studies, interviews and observations to understand an individual’s subjective experience
first hand accounts from small amounts of people
fairly unstructured interviews
data is analysed and themes are identified
conclusions may help other people going through similar experiences, or develop theories
what are some examples of the idiographic approach in psychology?
Most associated with humanistic and psychodynamic approaches
For example, Carl Rogers sought to explain the process of self-development including the role of unconditional positive regard - was derived from in depth conversations
Freud's observations of individuals were the basis of his explanations of human nature - e.g. Little Hans case was used to explain how a phobia might develop
what is the nomothetic approach?
focuses on general principles and laws that apply to groups of people
what methodology is used in the nomothetic approach?
mostly quantitative
seek to quantify (count) behaviour
most closely fits with traditional models of ‘scientific methods’
hypotheses formed, samples of people assessed and numerical data produced and analysed for statistical significance
examples of nomothetic approach in psychology
Behaviourist and biological approaches are nomothetic even though they sometimes use quite small samples
For example, Skinner studied animals to develop the general laws of learning
His research looked at one aspect of behaviour in a few animals but the main aim was to establish general laws
Similarly biological psychology may use a small sample such as Sperry's split brain research which involved repeated questions and was for understanding hemispheric lateralisation
Example: Milgram
compare the main features of the idiographic and nomothetic approaches
Idiographic | Nomothetic |
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