Week 12 Outlet Selection & Purchase

refers to any source of products or services for consumers. This has moved well beyond physical stores and catalogs to include the Internet, interactive TV ads, and mobile shopping apps

retail outlets

This group has positive opinions of shopping online, and plan to increase their online purchases.These mostly Gen Y consumers view online shopping as entertaining and relaxing, and they trust user reviews and online vendors.They trust product descriptions but feel the descriptions should be available in Spanish. They expect online prices to be the same as in-store. They expect shipping to be free but will pay for faster delivery.

Online Shopping Embracers (39%):

This segment, comprising many Gen Zers, shops online for products with which they have had positive experiences, but they doubt the online process enough to deter increased online purchases. This group distrusts product descriptions and user ratings, and they don't see online shopping as entertaining or relaxing. Like Embracers, they expect free shipping, but will pay for the convenience of faster delivery.

Online Shopping Doubters (21%):

This segment finds some positive aspects with online shopping, such as it is relaxing and entertaining, but these consumers are apprehensive. They expect online prices to be the same as in-store, and they will not pay more for fast delivery. Poor quality of product images and worries over security prevent these Gen X and older consumers from embracing online shopping.

Overthinkers (18%):

This segment of older consumers (Gen X and above) prefers to shop in-store. Online shopping is not viewed as entertaining or relaxing as shopping at the mall. Accurate online product descriptions are not interchangeable with the in-person experience of seeing the product. If online shopping, this group expects free shipping and will not pay more for faster delivery.

Physical Shoppers (21%):

The apps anticipate user needs and provide related information through automatic updates. For example, Saks Fifth Avenue uses X notifications to invite consumers to livestream their holiday window unveiling. Consumers who opted in to the X notifications also receive a variety of tailored alerts, ranging from the availability of Saks' holiday gift-giving guide to promotional gift card giveaways.

push-based apps

consumers would have to initiate an interaction with an app, such as requesting information or putting something in a shopping cart

pull-based apps

Generally, customers prefer BLANK sized outlets

larger

All else equal, consumers generally select the BLANK store.

closest

is used to calculate store attraction based on store size and location.

The retail attraction model

A shopping style that puts particular emphasis on certain activities or shopping motivations is called a

shopping orientation