1.1 intro to media and communiactions

Connectivity

• Media provides tool to connect, share ideas etc.

• Alone together

• Hyper connective

Power

• media conglomerates

• Tech giants- control e.g.g meta

Consumption

• media content consumed shapes sense of self and world

Creation

• production

• Prosumer: consumer and a producer

  • Self expression

  • Parasocial relationships

  • Used to resit power

Mediation

• Circulation of meaning through media from producers to audiences

• Involving both technical and social spectacle of communication

Stages of mediation

Production: producer specific meaning in mind

Circulation: how audiences consume media

• interpretations differ due to culture and experiences

Media research focuses on 4 things what are they?

• technology

• Texts

• Production

• Audiences

Technology

• medium is the message

• Tech reshapes human culture and behaviours

  • Message changes on different devices

• Reflect biases

• Affordances, capabilities and functionality make certain behaviours/ actions possible

Texts

• language used to frame subject in certain way- guides public opinion on them

Production

• ownership and maintaining power and usage of power

• Media ownership/ platforms changing cultural industries

Audiences

• relate to media texts

• Interpretations

• Fandom

• Parasocial relationships