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ECONOMICS
the social science that studies how individuals, businesses, governments, and societies allocate scarce resources to satisfy their unlimited wants and needs. It examines how people make choices in a world with limited resources, aiming to maximize their wellbeing or utility.
microeconomics
macroeconomics
Economics is divided into two broad branches:
microeconomics,
focuses on individual economic agents such as households and firms
macroeconomics
studies the overall economy, including factors like inflation, unemployment, and economic growth
SCARCITY
CHOICE
OPPORTUNIY COST
BASIC ECONOMICS CONCEPTS:
scarcity
It refers to the limited availability of resources compared to the infinite wants and needs of individuals and society. Resources such as raw materials, labor, and capital are limited, while demands for goods and services are seemingly insatiable.
choice
Is the process of selecting one option or course of action over others. Because of scarcity, individuals and organizations must make choices to allocate resources wisely.
Opportunity Cost
Is the value of the next best alternative that must be foregone when a decision is made. In other words, it is the cost of choosing one option over another.
PRINCIPLES OF ENGINEERING ECONOMICS