Business Analytics Chapter 4

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Last updated 1:58 PM on 9/29/26
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89 Terms

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Probability

The numerical measure of the likelihood that an event will occur.

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Random experiment

A process that generates well-defined outcomes.

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Outcome

A possible result of a random experiment.

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Sample space

The set of all possible outcomes of a random experiment.

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Event

A collection of outcomes.

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Probability of an event

The sum of the probabilities of the outcomes belonging to the event.

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Complement of an event

The event consisting of all outcomes that are not in the original event.

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Complement rule

P(Aᶜ) = 1 − P(A).

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Union of two events

The event containing all outcomes that are in A or B or both.

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Union notation

A ∪ B.

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Intersection of two events

The event containing all outcomes that are in both A and B.

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Intersection notation

A ∩ B.

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Addition law

P(A ∪ B) = P(A) + P(B) − P(A ∩ B).

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Why is the intersection subtracted in the addition law?

Because outcomes in the intersection are counted twice when P(A) and P(B) are added.

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Mutually exclusive events

Events that have no outcomes in common and therefore cannot occur together.

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Mutually exclusive condition

P(A ∩ B) = 0.

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Addition law for mutually exclusive events

P(A ∪ B) = P(A) + P(B).

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Joint probability

The probability of the intersection of two events.

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Joint probability table

A table showing probabilities for combinations of two events.

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Marginal probability

The probability of a single event, found by summing the appropriate row or column of a joint probability table.

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Conditional probability

The probability of one event given that another event has occurred.

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Conditional probability notation

P(B|A) means the probability of B given that A has occurred.

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Conditional probability formula

P(B|A) = P(A ∩ B) / P(A).

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Independent events

Events where knowing that one event occurred does not change the probability of the other event.

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Independent event condition

P(B|A) = P(B) or P(A|B) = P(A).

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Dependent events

Events where the occurrence of one event changes the probability of the other event.

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Mutually exclusive vs. independent

Two events with nonzero probabilities cannot be both mutually exclusive and independent.

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Multiplication law

P(A ∩ B) = P(A)P(B|A) or P(B)P(A|B).

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Multiplication law for independent events

P(A ∩ B) = P(A)P(B).

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Bayes' theorem

A method for calculating revised or posterior probabilities using prior probabilities and conditional probabilities.

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Prior probability

The initial probability before new information is considered.

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Posterior probability

The revised probability after new information is considered.

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Bayes' theorem purpose

To update a probability when new information becomes available.

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Probability tree

A diagram that shows prior probabilities followed by conditional probabilities and their possible outcomes.

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Random variable

A numerical description of an experimental outcome.

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Discrete random variable

A random variable that can assume either a finite number of values or an infinite sequence of values.

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Continuous random variable

A random variable that can assume any numerical value within an interval or collection of intervals.

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Discrete vs. continuous random variable

Discrete variables have countable possible values; continuous variables can take any value within an interval.

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Probability distribution

A description of the range and relative likelihood of possible values for a random variable.

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Probability mass function (PMF)

The function that provides the probability for each value of a discrete random variable.

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Requirements for a valid discrete probability distribution

Each probability must be between 0 and 1, and all probabilities must sum to 1.

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Empirical probability distribution

A probability distribution generated from observations.

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Relative frequency method

A method for generating probabilities in an empirical probability distribution using observed frequencies.

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Expected value

The mean or weighted average of a random variable, where the probabilities are the weights.

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Expected value formula

E(X) = ΣxP(x).

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SUMPRODUCT

Excel function that can be used to calculate the expected value of a discrete random variable.

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Variance of a discrete random variable

A measure of variability calculated as the weighted average of squared deviations from the mean.

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Variance formula

Var(X) = Σ(x − μ)²P(x).

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Standard deviation of a random variable

The positive square root of the variance.

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Standard deviation formula

σ = √Var(X).

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Discrete uniform probability distribution

A discrete probability distribution in which all possible values are equally likely.

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Discrete uniform distribution example

A fair die, where each of the six outcomes is equally likely.

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Binomial probability distribution

A distribution used to determine the probability of a specified number of successes in a fixed number of independent trials when there are only two possible outcomes.

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Binomial requirements

Fixed number of trials, two possible outcomes, independent trials, and constant probability of success.

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Binomial variables

n = number of trials; x = number of successes; p = probability of success; 1 − p = probability of failure.

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Binomial probability formula

P(X = x) = C(n,x)pˣ(1−p)ⁿ⁻ˣ.

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Binomial distribution example

Number of customers who place an order out of a fixed number of customers contacted.

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Poisson probability distribution

A distribution used to model the number of occurrences over a specified interval of time or space.

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Poisson requirements

The probability of an occurrence is the same for equal-length intervals, and occurrences in separate intervals are independent.

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Poisson parameter λ

The expected value or mean number of occurrences in the specified interval.

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Poisson probability formula

P(X = x) = e⁻λ λˣ / x!.

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Poisson example

Number of patients arriving at a hospital during a specified time interval.

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Changing the interval for a Poisson distribution

If the time or space interval changes, the expected number of occurrences must be adjusted to match the new interval.

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Continuous probability distribution

A distribution for a continuous random variable where probabilities are calculated over intervals.

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Probability density function (PDF)

The function used with continuous random variables; it does not directly give the probability of a particular value.

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Probability of a particular value for a continuous random variable

The probability of any particular exact value is zero.

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Continuous probability calculation

For continuous variables, probabilities are calculated over intervals using area under the probability density function.

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Uniform probability distribution

A continuous distribution where probability is proportional to the length of the interval.

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Uniform distribution parameters

a = smallest possible value and b = largest possible value.

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Uniform distribution expected value

μ = (a + b) / 2.

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Uniform distribution variance

σ² = (b − a)² / 12.

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Uniform distribution probability

P(a ≤ X ≤ b) is based on the proportion of the interval's length.

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Triangular probability distribution

A continuous distribution used when the minimum, maximum, and most likely value (mode) are known.

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Triangular distribution parameters

a = minimum, b = maximum, and m = most likely value.

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Normal probability distribution

A continuous probability distribution with a bell-shaped curve.

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Normal distribution parameters

The mean (μ) and standard deviation (σ).

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Normal distribution shape

The normal distribution is symmetric and bell-shaped.

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Normal distribution mean

The mean is also the median and mode and is the highest point of the normal curve.

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Normal distribution symmetry

The area to the left of the mean equals 0.5 and the area to the right equals 0.5.

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Normal distribution standard deviation

The standard deviation determines how wide and flat the normal curve is.

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Larger normal standard deviation

A larger standard deviation produces a wider and flatter normal curve.

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Empirical rule for normal distribution

Approximately 68% of values are within 1 standard deviation, 95% within 2 standard deviations, and almost all within 3 standard deviations of the mean.

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Normal probability using area

Probability for a range of values is represented by the area under the normal curve over that interval.

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Finding a normal value from a probability

Use the specified probability to determine the corresponding value of the normally distributed random variable.

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Exponential probability distribution

A continuous distribution used to model the length of time or distance between occurrences.

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Exponential distribution purpose

Used for the interval between occurrences, such as the time between business loan defaults.

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Exponential distribution mean

The mean represents the expected length of the interval between occurrences.

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Exponential cumulative probability

Used to calculate the probability that the interval is less than or equal to a specified value.

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Risk and uncertainty

Probability distributions help businesses evaluate possible outcomes and make decisions involving uncertainty.