Unit 4 - B1 Research Methadologies

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6 Terms

1
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Quantative Reseach Methods

Closed Surveys/Questionnaires

Structured Interviews

Scientific Experiments


2
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Qualitative Reseach Methods

Interviews (Semi/Unstructured)

Focus Groups

Observations

Case Studies

3
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Primary Research

Collecting new data yourself (survey results etc)

4
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Secondary Research

Pre-existing research (analysing data, reports, journals, government statistics)

5
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What is a Cohort Study?

Study of individuals with same characteristics

6
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What does Longitudinal Observations mean?

Repeated observations over a period of time