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Scarcity
Unlimited wants plus limited resources.
Opportunity cost
The next-best alternative given up.
Marginal
Means additional.
MB > MC
Indicates to do it.
MB < MC
Indicates don't do it.
Trade-off
All alternatives given up.
Productivity
Output divided by Input.
PPC
Combinations of goods an economy can produce.
Inside PPC
Indicates inefficiency.
On PPC
Indicates efficiency.
Outside PPC
Indicates unattainability.
Straight PPC
Indicates constant opportunity cost.
Bowed-out PPC
Indicates increasing opportunity cost.
Absolute advantage
More output with fewer inputs.
Comparative advantage
Lower opportunity cost.
Demand
Willing and able to buy.
Law of demand
Price rises leads to quantity demanded decreases.
Supply
Willing and able to sell.
Law of supply
Price rises leads to quantity supplied increases.
Equilibrium
Quantity demanded equals quantity supplied.
Positive
What IS.
Normative
What SHOULD be.
Profit
Revenue minus Costs.