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color psychology
study of how colors can influence: emotion, behavior, attention, & perception
RED
danger, OR increased attention
BLUE
calmness, sadness, OR trust
PURPLE
wealth, loyalty, OR royalty
YELLOW
happiness, OR excitment
physiological
how internal process in the body affect behavior (aka. nervous system, hormones, genetics)
ontogenetics
behavior based on changes that happen during their lifetime (aka. influenced by others around you)
evolutionary
behavior in terms of evolution, natural selection, & adaptation
functional
asks what purpose a behavior serves (aka. what does this behavior DO for the organism)
altruism
helps another individual (aka. unselfish)
kin selection
helping offspring
reciprocal altruism
helps another individual in return for help back
kruger national park
ex. of kin selection
survival of the fittest (reproduction of the fittest)
the ability to survive and reproduce successfully in its environment (& the successful genes)
DNA
molecule that contains genetic information
walter breuning
ex. of survival of the fittest
mutation
a change in DNA
phenylketonuria (PKU)
genetic disorder which the body cannot properly process the amino acid phenylalanine (aka. why babies get tested right after the womb)
identical twins
share 100% of their genes
fraternal twins
share 50% of their genes
dominant allele
needs at least one copy to be present
recessive allele
needs both copies to be present
XX
female
XY
male
autosomes
everyone has 22 pairs
sex linked
trait controlled by sex chromosomes, often the X
sex limited
trait that is restricted to only one sex
nature
genetics, DNA, hormones, biology
nurture
environment, experiences, learning