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Rhetoric
the art of speaking or writing effectively; to be effectively persuasive.
Ethos
Appealing to character, moral nature, guiding beliefs in a persuasive writing or speech; establishing credibility.
Pathos
Appealing to emotional nature within a persuasive writing or speech; evoking pity, compassion, and/or urgency etc...
Logos
Appealing to logical nature and supported facts within a persuasive essay or speech; using statistics and proof to prove a point.
Speaker
A speaker is the voice reciting the poem or addressing the audience, this voice is typically distinct from the real-life poet or author. The speaker is a persona or character, not necessarily the author.
Occasion
Occasion refers to the time, place, and situation in which a piece of writing or a speech is created. Writers respond to the occasion by choosing tone, structure, and language that suit the moment.
Audience
Audience is the specific group of people you're addressing. Knowing the audience you are persuading can determine the language, point of view, evidence, and tone of the persuasive text.
Purpose
Purpose refers to the writer's reason for composing a text, the goal or effect the writer seeks to achieve with a particular audience within a particular context. Purpose is not only the topic or subject of a text; it is the intended outcome of the communicative act.
Tone
Tone refers to the writer's attitude within a subject of writing. The way a author writes and deliberately choose words creates a mood for the writing that allows the piece of work to be perceived better.
Exigence
Exigence is the specific issue, event, or problem that prompts a writer to create a text, and it answers the question "why does this text exist right now?".
Diction
Diction is the selection and use of words in speech or writing.
Syntax
Syntax refers to the arrangement of words and phrases to create well-formed sentences; sentence structure. Writers manipulate syntax to control pacing, emphasis, tone, and meaning.
Connotation
Connotation refers to the emotional, cultural, or social associations and implications associated with a word beyond its literal meaning.
Figurative language
Figurative Language is term for words that are used in ways that depart from their literal applications so as to achieve special meanings. Some examples are...
Alliteration · Allusion · Euphemism · Hyperbole · Idiom · Irony · Metaphor · Onomatopoeia · Oxymoron · Paradox · Simile · Personification · Synecdoche
Rhetorical Appeal
A rhetorical appeal is a strategy writers use to persuade readers, including language choices, appeals to authority, qualifiers, emphasis, and fallacies. Any deliberate move a writer makes to win the reader over.
Argument (Essay)
An exchange of diverging or opposite views. The argument essay asks to craft an argument about a given topic and then persuade the reader of a certain perspective by supporting the thesis with evidence and sound logic. To express and convey your reasoning abilities rather than using sources given.
Claim
Claims are a statement or assertion that will be supported and argued through the entirety of a piece of writing.
Logical Fallacy
A logical fallacy is an error in reasoning that can be purposeful or accidental, rendering an argument invalid.
Counterarguement
A counterargument is an opposing claim or perspective that challenges the writings main position.
Refutation
Refutation is the move where a writer presents an opposing claim and then proves it false or invalid using evidence and reasoning.
Subject
What is the piece about specifically; the noun that serves as the topic of the sentence.
Concession
Concession means accepting all or part of an opposing position, acknowledging a limitation in your own argument.
Trope
A trope is a figure of speech used in literature and culture to describe a common theme or device.
Scheme
A scheme is a figure of speech that alters the typical arrangement or order of words for rhetorical effect.
Repetition
Repetition is the deliberate reuse of words, phrases, or structures for emphasis. A different structure in a text. It creates emphasis, rhythm, and structural relationships.