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encoding
acquiring info and getting into LTM
retrieval
pulling info out of LTM, into the active contents of mind
Repeated exposure
Nickerson and Adams (1979)
penny exposure
showing that although exposure is daily it still didn’t show we encoded it always
Conclusions about repeated exposure
repeated exposure, even at very high levels, does not ensure information will be well retained
Modal model rehearsal
“rehearsal” maintains
“rehearsal” increases likelihood of transfer to LTM
Simple repetition
Craik and Watkins (1973) procedure
seeing letter followed by dashes, need to focus on the words that start with their targeted letter and must repeat until new word with targeted letter
Simple repetition
Craik and Watkins (1973) results
repetition was bad all across the board, repetition didn’t help much, although they didn’t do a control group
Repetition doesn’t reliably improve memory
Simple repetition
Glenberg et al. (1977)
60 trials, given a number and then a “filler” word to repeat for 2 to 18 seconds; 3 to 27 repetitions
no difference based on amount of repetition
Elaboration rehearsal
think of meaning, form links and connections
considers the quality of processing/rehearsal
better
Maintenance rehearsal
simple repetition of information
focus on the quantity of processing/ rehearsal
Orienting questions:
visual analysis
YACHT → uppercase letters
Orienting questions:
phonetic analysis
YACHT → rhymes with hot
Orienting questions:
semantic analysis
YACHT → type of boat
Research on type of processing
Craik and Tulving (1975) method
several types of tasks/ questions
is the word in capital letter? Processes appearance
does the word rhyme with? Processes sound
is the word in the category? Processes meaning
final recognition test
Research on type of processing
Craik and Tulving (1975) results
category performed best
processing meaning was best
Research on forming connections
Craik and tulving (1975) results
simple sentence vs, complex variation
simple repetition was consistent, not changing
however, category for forming connections was best compared to visual and phonetic
retrieval failure
inability to retrieve although information was encoded
Cue dependency of memory
memory is cue dependent
retrieval cues
cue dependent
retrieval success is highly dependent on the cues or triggers that are used to probe
retrieval cues
any element of the retrieval situation that trigger information stored in memory (words given in a test question, the surrounding context, and so on)
Cue dependency of memory
Tulving and pearlstone (1966)
list of words drawn from categories
free recall or cued recall
cued recall was better
Cue dependency of memory
Waganaar (1986)
recorded events in diary
cued recall one year later: one cue from event vs.
cued recall one year later: three cue from event
3 cues was better
Cue dependency of memory
Mantyla (1986)
list of 600 nouns; came up with three associations for each noun
surprise recall test
using one’s own associates vs. someone else’s associations
Encoding/ retrieval interactions
Fisher and Craik (1977) method and results
learners got one of three types of orienting questions
got different retrieval cues
rhyme cue best with rhyme condition, category cue with category condition, and sentence cue best with sentence condition
Implications of encoding / retrieval interactions
interaction between encoding and retrieval
memory is best when the cues correspond to the way the information was encoded
memory is best when the cues reinstate the thinking when the information was encoded
encoding specificity principle
memory recall is much more effective when the conditions and context at the time of retrieval match the conditions and context present when the memory was originally encoded
Context-dependent retrieval
Godden and Baddely (1975)
studying underwater produced best results on the test when it was taken underwater as well
studying on land produced best results on the test when it was taken on land as well
State-dependent retrieval
Goodwin et al. (1969)
studying either sober or taking two drinks
took the test sober and also after two drinks
those who took drinks did better on the test after taking two drinks whereas those who were sober did better on the test while sober than when taking 2 drinks
State-dependent retrieval
Kelemen and Creeley (2003)
placebo drink vs. caffeine conditions for study
taking test with placebo drink and caffeine for both conditions
those who studied with placebo did better with the placebo test and those who studied with caffeine did better on the test with the caffeine drink
State-dependent retrieval
Miles and Hardman (1998)
rest vs. aerobic exercise
test with rest and aerobic exercise in both conditions
those who studied with rest did better when testing with rest and those who studied with aerobic exercise did better with aerobic exercise
Mood-dependent retrieval
Eich and Metcalfe (1989)
sad vs. happy
test with sad and happy for both conditions
those who studied while sad tested better while also sad, those who studied while happy tested better while also being happy
unique cues
need unique cues that discriminate what you’re after from other things you’re not after
cues that matched up with earlier thinking were most effective