chapter 6 sociology

mass media prevalence and forms

mass media is communications that target a large amount of people.

it is in most aspects of our lives

traditional media

books, newspaper, magazines, radio, tv

new media

internet and electronic gadgets

social networking; YouTube, second screening, apps

functionalist frame work approaches to studying media

media contribute to the maintenance of social order.

conflict frame work approaches to studying media

concentrated ownership affects media agendas

issues that might arise

functionalist framework- mainisfest functions of the media

-media provides us with information.

Ex the news tells us about important issues in our communities

-media are key agents of socialization

conflict framework

concentrated ownership

-”big five” of television

-”big six” of media→ time Warner, Walt Disney, new corps.

agenda setting in the media

-propaganda model

how the media shapes interactionist framework

people make choices about their media consumption

consumerism intertwined with media

framing within the media

Ex the benadril video we watched in class

media framing

sizing- how important info is, font how big it is shows how important it is. Ex on news papers the heading. or the first 5 minutes of the new is normally the most important

agency- some feelings that will give you different feeling toward stuff

identification-showing who or what a story is about and making them stand out. Ex naming a specific person as the main cause of an event

categorization-putting people/things into groups

generalization-making a broad statement about a whole group

feminist framework

media sterotypes of women- victims, overly feminized, sexualized

media stereotypes of men- villains, aggressors, perverts

critical race theory framework

how certain ethnicist’s are presented in the news.

Preston example-
looks at how race and racism can affect, laws, institutions, and society.

violence in the media

does violence in the media affect consumers?

-social learning theory

-desensitization theory

-cultivation theory

microaggressions

small, often indirect or actions that communicate bias or stereotypes toward a group.

institutions racism

systemic restriction of access to opportunities impacting racialized groups.

-materical conditions

-hiring practices

-legal access

violence in the media social learning theory

after watching an adult engage in violence the kids will then learn that it is the ok behavior and take it after them

violence in the media cultivation theory

repeated exposure to violence causes changes in thinking

people seek out measures to protect themselves from the “mean world”

Ex. purchasing a gun for the home

violence in the media desensitization theory

repeated exposure to violence lessens its emotional impact

media literacy * short answer question look at textbook

the ability to recognize, critically assess, and make informed choices about messages contained in the media mass forms.

• All media are constructions

• Audiences negotiate meaning

• Media have commercial interests

• Media have social and political implications

• Each medium has a unique aesthetic

when sentive topics are displayed or disclaimers they are there for this reason so you don’t make someone upset.