489 midterm textbook

discuss the relevancy of ESPN+ to the successful launch of Disney+

the introduction of espn+ was a test run to better understand how to remain profitable in the streaming environment. it allowed them to examine audience expectations and the technological nuances.

where did the expression “content is king” originate?

from bill gates famous essay

what is brand authenticity?

something that distinguishes a product, service, or organization from its closest competitors

what are some elements which could be used in developing an authentic brand narrative?

company’s objectives, consumer experiences, identity construction, and the physique, personality, and culture of the products and services offered

how has convergence led to increased audience interactivity?

users are able to access content for less and media companies have a more direct communication and interaction with their target audiences.

new revenue streams are arising in addition to advertising and subscriptions. discuss 3 of these other revenue streams.

1. tv partnerships

2. podcasting

3. online stores

discuss ways in which today’s entertainment media managers are adapting to a transnational audience.