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Psychology
Scientific study of behavior and mental processes
Empiricism
Knowledge can be gained through observation, experience, scientific research
Experimental Psychologists
Conduct research in colleges/universities
Teachers in Psychology
Educators in high school and higher education
Applied Psychologists
Examine human issues: work, training, design, treatment
Industrial Organizational Psychology
Focuses on work environment to maximize output and morale
Sports Psychology
Maximizes performance, motivation, control under pressure
Engineering Psychology
Ensures design is optimal for human use (e.g., airplanes, military)
School Psychology
Diagnoses learning/behavior problems and interprets psychological tests
Rehabilitation Psychology
Treats people with physical and mental disorders (e.g., stroke, addiction)
Clinical/Counseling Psychology
Helps with social/emotional adjustment for problems in jobs, relationships, school
Wilhelm Wundt
Father of Psychology; established the first lab to study the mind in 1879
Conscious Experience
What goes on inside our minds: sensations, feelings, images
Stimulus
Any physical energy that evokes a response
Introspection
Examine your own thoughts, feelings, or sensations in response to a stimulus
Structuralism
School of thought analyzing the elements of conscious experience
William James
American psychologist known for Functionalism
Functionalism
Mental processes understood in terms of adaptive purpose and function
John B. Watson
American psychologist known for the 'Little Albert' experiment and Behaviorism
Behaviorism
School of psychology emphasizing the study of observable behavior as a reaction to stimuli
Pros of Behaviorism
Can be measured in a scientific manner
Cons of Behaviorism
Thoughts and feelings are not observable
Biological Perspective
Focuses on biological events and processes that underlie behavior
Behavioral Perspective
Behavior is shaped by learning and focuses on observable behaviors
Cognitive Perspective
Behavior understood in terms of mental processing of information
Developmental Perspective
Behavior and cognitive processes change over the life span
Evolutionary Psychology
Focuses on the possible role of evolved psychological mechanisms in human behavior.
Inherited Tendencies
Shaped by evolution.
Humanistic Psychology
Behavior is guided by self images, perceptions of the world, and the need for personal growth.
Psychodynamic Psychology
Behavior is directed by unconscious forces within one's personality.
Sociocultural Psychology
Behavior is shaped through the social and cultural aspects a person is subjected to.
The Scientific Method
Five step process for empirical investigation.
Confirmation Bias
Tendency to verify your own views.
Availability Heuristic
Mental shortcut suggesting that the easier it is to bring something to mind, the more frequent or important it is.
Rational versus Intuitive Thought
Danger of 'gut-level' thinking.
Developing a Hypothesis
Theory to be tested and shown as being correct or incorrect.
Operational Definitions
Specific descriptions of conditions, what is being measured and how is it measured.
Controlled Test
Seek to eliminate conditions that would interfere with the experiment.
Independent Variable
Only condition that the experimenter will manipulate.
Random Assignment
Chance determines grouping.
Dependent Variable
Measured outcome of the independent variable.
Analyze Results
Accept or reject hypothesis based on statistical analysis.
Naturalistic Study
Study of behavior in natural settings/typical environment.
Observer Effect
Changes in behavior caused by the awareness of being observed.
Correlation Study
Existence of consistent systematic relationship between two events, measures or variables.

Coefficient of Correlation
Statistical range from -1.00 to +1.00, indicating direction and degree of correlation.

Causation
Act of causing some effect.
Experimental Method
Allows researchers to draw cause and effect conclusions.
Placebo Effect
Changes in behavior resulting from the expectation that a treatment will have some effect.
Single Blind Study
Study in which participants and experimenters are unaware of group assignments.
Double Blind Study
Study in which both participants and experimenters are unaware of group assignments.
Replication
Requiring the results of an experiment to be repeated before being accepted with confidence.
Survey Method
Use of public polling techniques to answer psychological questions.
Informed Consent
Give participants complete information about research beforehand.
Debriefing
Provide participants with all information about a study after it's completed.
Confidentiality
Records of participants should be held private.