EFF COM

effective communication

• It is the process of exchanging information, ideas, and feelings so that the message is received, understood, and acted upon with clarity and minimal distortion

• sender & idea

• encoding

• channel

• decoding

• feedback

process of communication

sender and idea

communicator conceives a clear purpose to share with a target recipient

encoding

translating/ converting abstract thoughts into structured language or visuals

channel

selecting the appropriate mediums to transmit the message, such as email, meeting, or presentation

decoding

receiver interprets to reconstruct core meaning

feedback

recipient responds, confirming understanding or prompting adjustments

1. clear

2. concise

3. concrete

4. correct

5. coherent

6. complete

7. courteous

7cs of effective communication

clear

focus of a well-defined goal per message and being strighforward

concise

keep to the point and eliminate redundant phrasing

concrete

support key statements with facts, data, or examples

correct

ensure technical accuracy, grammar, facts, and tone

coherent

organize information in a logical flow

complete

provide all necessary details and context

courteous

maintain an empathic, polite, and professional tone

• physiological

• lingustic

• cultural

• physical and tech

barriers to communication

physiological

internal mental and emotional state that filters message perception

linguistic

mismatches in language and word choice

cultural

divergent social norms, values, and workplace hierarchy dynamics

physical and tech

environmental obstacles and technology failures

lasswell vs berlo models

Both are linear (one-way) models without built-in feedback loops

lasswell

 evaluates mass communication outcomes through 5 direct questions

berlo models

dissects the psychological and sensory variables influencing the sender and receiver.

aristotles model of communication

A speaker-centered, one-way model designed for public speaking, persuasion, and rhetoric

ethos

credibility and character establishing trust

pathos

emotional connection, stirring empathy

logos

logical arguments using clear reasoning or evidence

shannon - weaver model

 linear and technically focused. It is a one-way transmission model designed for telephone technology and introduces the concept of physical interference (noise)

schramm model

circular and focused on human interaction. It is an interactive loop where true understanding depends on feedback

principle of redundancy

• Ensures message clarity and overcomes potential noise by reinforcing key information through multiple channels or phrasing

• Resolves communication breakdowns and engineering clear signals in a noisy environment

personal / intrapersonal

talking to oneself or self-reflection

interpersonal

two way exchange (active sender-receiver dynamic)

person to person

communication between two people

mass comunication

source to a large audience through media