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Measures of central tendency
• These inform us about the central or middle value for a set of data
• ways of calculating typical value for a set of data
Mean
• mean is calculated by adding up all the numbers and diving by the amount of numbers
• it makes use of the values of all data
• can be misrepresentative of data as a whole if there are extreme values
• it cannot be used with nominal data
Median
• middle value in an ordered list
• not affected by extreme scores
• not as ‘sensitive’ as the mean because not all values are reflected in the median
Mode
• most common value
• useful when the data is in categories e.g nominal
• not a useful way of describing data when there are several modes
Measures of dispersion
• set of data can also be described in terms of how dispersed or spread out the numbers are
• provides you with direct information
• easy to calculate
• affected by extreme scores
• doesn’t consider the number of observations in the data set
Standard deviation
• measure of spread data around the mean
• more precise measure of dispersion because all values considered
• difficult to calculate by hand
• may hide some of the characteristics of the data set e.g. extreme values
Normal distributions
• when measuring certain variables, the frequency of these measurements should form a bell-shaped curve
• bell shape is symmetrical
• most people are represented in the middle of the curve, with the mean, median and mode occupying the centre point
Skewed distribution
• they lean to one side or the other
Positively skew
• where most of the distribution is concentrated towards the left of the graph, with a long tail off to the right
• the mode remains at the highest point, while the median and the mean are dragged off to the right
Negative skew
• Data distribution has a longer tail on the left side of the number line
• mode and median are higher than the mean
Correlation
• illustrates the strength and direction of a relationship between two or more co-variables (things being measured)
• plotted on scattergrams
Positive correlation
Both co-variables increase or both decrease
Negative correlation
One increases while the other decreases
Zero correlation
No association
Difference between correlations and experiments
experiment:
• researcher controls the IV in order to measure the effect on the DV
• possible to establish a cause and effect
correlations:
• do not manipulate variables
• not possible to establish a case and effect