Chapter 4 Prejudice and Discrimination

The extent to which a person actually agrees with stereotypes of a group

Stereotype Endorsement

The extent to which a stereo type is accessible in one's mind

Stereotype Activation

Using a stereotype to judge a member of the stereotype group

Stereotype Application

A precondition for stereotype activation is

categorization

From stereotype to application is

rapid and automatic

What are the three basic social categories:

Race, gender,and age

Which basic category is notice first to last

Race, gender,then age

One factor that affects the speed and ease of categorization is the

protoypicality

How much one fits the observers' concept of the characteristic of the person's group

Prototypically

Protoypicallity is mostly based on

physical characteristics

Racially prejudice people tend to pay more attention to---- than other characteristics

Race

Prejudice people are----- in the categorizations they make

Biased

Prejudice people engage in----- over classify other other as members of the out-group

in-group overclusion

Triggered by simply observing stimuli associated with stereotyped groups

Automatic

Based on goals and needs on has in relation to the social interaction

Motivated

Factors that can disrupt/ influence activation process

Automatic Activation

There are four categories movies that influces stereotype activation

Comprehension goal, Self enhancement goals, social adjustment goals, motivation of control prejudice

Need clear impression of other and to understand behavior

Comprehension goal

Need to see oneself in positive light

Self Enhancement Goal

Desire to adjust one's behavior to fit into situations or in group

Social Adjustment goal

Desire to avond acting prejudced

Motivation to control prejudice

What are the five facts used to inhibit stereotyping

Motivation on control prejudice, Comprehension goals, Cognitive Style, Self enhancement goals, Social power

The more motivated people are to avoid prejudice,t he less they use stereotype

Motivation to control prejudice

If motivated to from accurate imporessios of other people, individuviding information is used.

Comprehension goals

Information that is specific to a person, regardless of whether it is stereotypic of the person's group

Indviditationg information

Individuals differ in their motivation to acquire and use information

Cognitive Style

Need for cognition, causal uncertainty, and need for closure

Cognitive Style

Motivation based on threats to self esteem

Self enhancement goals

People with hight power are likely to apply stereotypes

Social power

Factors that interfere with ability to inhabit stereotype application

Cognitive busyness. Once stereotype has been activated, stereotype applicaiotn can faliciited