AP Business: Introduction to Markets & PESTEL Factors

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Vocabulary flashcards covering introductory market concepts, price determination, market accountability, and the PESTEL framework for external business environment analysis.

Last updated 9:30 PM on 10/8/26
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22 Terms

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Competition

The market force that protects both buyers and sellers by preventing sellers from charging excessively high prices when buyers have alternatives, and preventing buyers from offering unreasonable low prices.

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Voluntary Exchange

A transaction in a free market where both parties benefit because the buyer values the product more than the money, while the seller values the money more than the product or service.

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Coercion

An interaction or exchange that relies on force and violence rather than voluntary free-market participation.

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Voting with Dollars

The method by which consumers in a free market hold large corporations accountable by choosing where to spend their money.

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Government Bailouts

Interventions that can harm market discipline by eliminating businesses' accountability to their customers and stockholders.

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Disadvantages of Capitalism

Market drawbacks identified outside the standard video discussion, specifically environmental damage and the wealth gap.

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Business Environment

The external conditions and forces that affect how businesses operate and compete.

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External Factors

Influences in the business environment that businesses have little or no control over.

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Viability

A business's ability to operate successfully and sustainably over time.

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PESTEL

An acronym standing for Political, Economic, Social, Technological, Environmental, and Legal factors used to analyze the business environment.

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Political Factors

Government actions, policies, and priorities that influence business activity, including elections, taxes, subsidies, and trade policies.

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Tariff

A tax placed on imported goods.

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Economic Factors

Conditions related to the overall performance of the economy that affect spending, customer demand, and business activity.

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Inflation

A sustained increase in the overall price level of goods and services.

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Recession

A decline in economic activity over time.

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Social Factors

Cultural trends, demographics, and societal attitudes that influence consumer behavior.

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Demographics

Statistical characteristics of a population such as age, income, education level, and location.

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Technological Factors

Changes in technology that affect business production, distribution, communication, or innovation.

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Automation

The use of technology to perform tasks with minimal human labor.

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Environmental Factors

Natural conditions and environmental concerns that influence business operations and demand.

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Legal Factors

Laws and regulations that businesses must follow, including minimum wage laws, safety regulations, and consumer protection laws.

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Intellectual Property

Legal protection for original ideas, inventions, and creative works, which includes patents, copyrights, trademarks, and trade secrets.