Business Analytics Chapter 9

heat maps

uses color variations or gradients to represent numerical values, data density, or patterns across a two-dimensional grid or space

tree charts/maps

displays hierarchical, tree-structured data using nested rectangles

interactive charts

lets users explore, filter, and manipulate visual data directly instead of viewing a fixed, static chart

focused analysis

the user’s ability to keep or filter out a selection made within the chart

animated charts

turn static numbers into dynamic stories; they help audiences track changes over time, compare categories, and spot trends quickly

tag clouds

used to display worlds or phrases based on frequency or importance; can also illustrate associates between 2 or more items

infographics

uses images, grpahics, and design to convey data and information as an attractive, easy-to-understand pictorial image

mashup

a display that combines content from 2 or more sources into one useful application

geomap

a common mashup where numerical data are superimposed onto the map’s regions (geo bubble, geo pie, geo chloropeth)

virtual reality

a computer-generated artificial environment that mimics a real environment via the use of software, 3-d graphics, and devices such as 3d glasses and headsets

augmented reality

the overlay of information (location or other data) onto the user’s view