MASS MEDIA 2

The client with something to sell. The agency creating the promotional materials. The mass media distributing the advertisements. The audience being sold to.

Who are the four major groups in the advertising industry?

Simple signage, oral announcements, and town criers.

What historical methods did merchants use for advertising in ancient times?

What is four common misconception about advertising?

Advertising makes you buy things you do not want.Advertising makes things cost more, Advertising helps sell bad products, Advertising is a waste of money,The industry is using subliminal advertising

propaganda

The art of persuading others that your 'side of the story' is correct.

Name a danger of propaganda.

It can damage democracy by leading us to believe the wrong things.

Techniques used to encourage settlement in the American West; railroad companies first used the term 'public relations'.

What did public relations develop in response to in the 1800s?

What are consumer ads?

Advertisements that can be either local or national and are used to convince audiences to purchase a particular product or service.

advocacy ads

To promote a particular point of view rather than a product.

Business-to-business advertising, promoting products directly to other businesses rather than to consumer markets.

What does B2B advertising stand for?

What is 'spin' in advertising?

The practice of intentionally making something appear better than it is through lying or exaggeration.

Black press

black-owned publications, The north star

coranto’s

current news, led to the development of newspapers in Europe

yellow journalism

heavily exaggerated, used stuff to catch people eyes for increased sales

crisis communication

getting information out to the people during a emergency

prior restraint

When the government has to ok something before its published or spoken about

the industrial revoultion

when people stopped making things by hand, and started using machines

the penny press/ penny papers

a business model for selling news paper for 1 cent in 1830s and 1800s

the 24 hour news cycle

constant news coverage over events

local/direct advertising

marketing products to a specific area

national/indirect advertising

marketing products everywhere

simplification

reduces complicated issues to basic ideas with a catchy slogan that are easy to remember

exploitation

uses emotional messages to play on universal weakness, playing on what we see and feel but its misinformation.

exagageration

propaganda paints its cause as unbeatable, without flaws and weakness, watch out for big promises and over hyped success stories

divison

propaganda sets us “us” versus “them” scenarios, broadening divisons between different people, groups, and ideas

press agentry

focuses on getting a lot of media attention for a person or event. Gets them featured in outlets, shows and publications

advocacy journalism

writing by minority groups for minority groups. Writes about things that impact them

How the black press helped

Ran protests against the KKK, helps people find jobs, drew their own cartoons,

ROPES model

Brand names

so their brands can be better promoted

appeals

the internets affect on journalism

what change has happend in broadcasting

The father of industry

journalism

Franklins