2.2.1 product

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Last updated 11:00 AM on 10/8/26
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7 Terms

1
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Function

How well a good or service fulfils its purpose

2
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Aesthetics

The visual attractiveness of something

3
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Product life cycle

How the sales of a product vary overtime

4
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Extension strategy

Any strategy used to extend the product life cycle and prevent the product from entering the decline stage

5
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Differentiate

Show that something is different from similar things

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Product differentiation

The extent to which consumers see your product as being distinct from its rivals

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Unique selling point

Something that makes a product stand out from its competitors