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define demand
the quantity of a product that consumers are willing ad able to purchase at any given price
describe demand curve
indirectly proportional- as price decreases, demand for product increases
8 factors affecting cost of demand
-consumer incomes
-trends/consumer preference
-advertising/branding
-price of substitutes
-price of complements
-demographic(target audience)
-external shocks(war)
-seasonality
describe inferior good
when consumer income is low demand increases for inferior goods because they are more affordable-however when consumer income is high demand decreases
describe luxury good
when consumer income is low demand decreases as consumers dont have enough money to spend on expensive items