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What are the two main types of product promotion?

Product Promotion and Institutional Promotion.

What are some media types for advertising?

Newspapers, TV, Radio, Transit, Internet ads, Social media, Google Pay Per Click, Banner ads.

What are the two main categories of advertising formats?

Broadcast ads and Print ads.

What is a good rate for direct mail?

A typical rate for direct mail can vary widely, but should be evaluated based on industry standards.

How are ad prices determined?

Ad prices are determined by factors such as circulation, demand, and type of media.

What is the Cost Per Thousand (CPM) formula?

CPM = (Price Paid / Circulation) x 1000.

What are the methods for creating an advertising budget?

Objective and task methods, percentage of sales, all-you-can-afford, and following competitors.

What are the four parts of a print ad?

Headline, Copy, Illustration, and Signature.

What are effective words for headlines in advertising?

Words like New, Free, and Now are effective for headlines.

What are visual elements in print ads?

Clip Art and Type Face.

What are proof lines in ads?

Lines that provide guarantees or additional assurances to the consumer.

What distinguishes color ads from black and white ads?

Color ads tend to attract more attention than black and white ads.

What are the types of brand labels?

National Brand, Private Distributor/Store Brand, and Generic Brand.

What is the difference between business plan and pitch deck?

A business plan is an extensive document outlining the strategy of a business, while a pitch deck is a brief presentation for prospective investors.

What is Customer Acquisition Cost (CAC)?

CAC is calculated as (Marketing Expenses + Sales Cost) / New Customers.

What does SWOT stand for in marketing analysis?

Strengths, Weaknesses, Opportunities, Threats.

What are demographics, geographics, and psychographics?

Demographics relate to statistical data of populations, geographics concern locations, and psychographics involve consumer behaviors and attitudes.

What are the advantages of physical vs digital goods?

Physical goods offer tangible value, while digital goods provide convenience and often lower costs.

What is the Business Life Cycle?

Stages through which a business passes: Exit Plan, Pivot or Persist, Take-off, Success, etc.

What is Brand Extension?

Using an established brand name on a new product to increase sales.

What is packaging in marketing?

The design and production of the container or wrapper for a product.