Utilities Notes Zimmer

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10 Terms

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Value Addition

The process by which marketing functions enhance the worth of products, known as utility.

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Form Utility

The enhancement of a product's physical characteristics to increase its value.

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Time Utility

The availability of a product at the time it is needed by consumers.

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Place Utility

The accessibility of a product in locations where it is required by customers.

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Possession Utility

The facilitation of ownership transfer of a product to the consumer.

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Information Utility

The provision of relevant information about a product to assist consumers in making informed decisions.

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Raw Materials Transformation

The process of converting raw materials into finished products, exemplified by smartphone assembly.

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Online Shopping

A method of providing place utility by making products available to customers via the internet.

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Seasonal Promotions

A strategy to provide time utility by offering products when they are in demand during specific seasons.

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Financing Options

A way to enhance possession utility by offering consumers various payment methods for acquiring products.