Unit 5: Advertising and Communications Exam Review

Which of the following is a primary goal of advertising in fashion marketing?

To communicate promotional messages to targeted audiences

What is the purpose of a special event in fashion marketing?

To increase sales and customer engagement

Which of the following is an example of visual merchandising?

A store window display

Which display technique is most likely to attract customers inside a store?

In‑store signage and layout

What is one way to maximize return on promotional efforts?

Use targeted messaging and track campaign performance 

Which of the following best demonstrates oral communication in fashion marketing? 

Presenting a campaign pitch to a client

What is the purpose of a press release in fashion marketing

o announce and promote events or campaigns 

Which of the following is a key element of a successful presentation in fashion marketing? 

Including clear visuals and persuasive language 

What is the role of public relations in fashion marketing?

To build positive relationships with customers and the community 

Which advertising method is most effective for reaching a younger audience?

Social media campaigns

What is the main purpose of visual merchandising?

To attract customers and encourage purchases

Which of the following would be considered a promotional activity?

Creating a seasonal sale advertisement 

What is one benefit of hosting a fashion event like a trunk show?

It creates direct engagement with customers 

Which of the following is a written communication skill used in fashion marketing?

Writing a press release 

What is the purpose of adapting a print ad into a digital format? 

o reach a broader or more targeted online audience 

Which of the following best describes the goal of promotional activities in fashion marketing?

To increase customer interest and drive sales 

What is one reason fashion marketers use special events?

To increase brand visibility and customer engagement

Which of the following is most likely to be used in a visual merchandising strategy?

Store layout and lighting

What is the primary purpose of using signage in a retail display?

To communicate product features and attract attention 

Which of the following best supports customer satisfaction through public relations?

Responding professionally to customer feedback