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list the four factors that affect ped
avalibility of substitutes
addictiveness of the product
price of the product as a proportion of income
time period
avalability of substitutes explanation ped
good avalability of substitues results in a higher valye of PED (realtively elastic)
addictevness of the product
more addictive→ lower value of PED consumers are less responsive to price changes in cheap products (realtively inelastic)
time period short term:
consumers less responsive → low value of ped, realtively inelastic
time period long term
consumers feel the price change more, look for more substitutes
higher value of ped) realtively elastic