357 short answer

Podcast listeners + study results

-Percentage of podcast listeners has risen every year

-Podcast listeners are educated, full-time employed, and have smart speakers in their homes

-Study 2 is an extension of study 1 that focused on people with higher average minutes listened per week

-Study 2: % of educated listeners increased when focusing on these frequent listeners

Voice vs Point of View

-Voice: personality; sense of humor; creates sense of intimacy; no formula for creating it; developed through practice; reading aloud helps develop rhythm; STYLE IN WHICH POINT OF VIEW IS CONVEYED

-POV: perspective; ideological slant; bias is acceptable as long as it’s backed with facts; use personal experience to illustrate your unique POV; be original, that’s what people want

What are 3 questions to ask yourself when writing/planning to write a column?

1. What is the column’s purpose?

2. How do you want the reader to feel?

3. What do you want the reader to remember most?

What makes a good column/good content/good columnist?

-4S formula: short, simple (readable but not insulting to reader’s intelligence), sound (adheres to journalistic ethics), sing (make it compelling)

-be open to criticism

-meet deadlines

-be original

-don’t write outside the assigned definition of the column

-don’t have a generic voice/style

-don’t write columns as blog/journal entries

-meet the assigned length