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Value Chain
full range of activities a company performs to bring a product or service from conception to delivery; every step should add value that exceeds the cost of performing the activity
Value Chain - Primary Activities Def
Directly involved in creating and delivering the product
What’s included in Primary Activities?
Inbound Logistics, operations, outbound logistics, marketing & sales, and service
Inbound Logistics (primary)
real time inbound inventory data
- location of distribution facilities
- vehicles
- material handling
- warehouse
Operations (primary)
Access to real time sales and inventory system
- standardized model
Outbound Logistics (primary)
Order processing; fully utilized transport
Sales & Marketing (primary)
Pricing, communication, promotion, market need, competitiveness
Service (primary)
Delivery, installation, maintenance, customer service
Value Chain - Support Activities Def
The infrastructure that makes primary activities possible
What’s included in Support Activities?
company infrastructure, HR management, technology development, procurement
Company Infrastructure (support)
Management, finance, legal planning
HR Management (support)
professional development, employee relations, performance appraisals, recruiting, competitive wages, staff training
Technology Development (support)
IT infrastructure, data security, integrated supply chain system, real time sales info
Procurement (support)
Real time inventory, communication with suppliers, stock and materials purchasing
Modularity
Designing products or processes as independent, standardized components that can easily be swapped or plugged together
high modularity: makes it easy to outsource parts to different suppliers
low modularity: requires, tight, highly integrated partnerships
Tradability
The ability of a good or service to be sold and transported across distances or borders w/o losing its value or freshness
high: favors global sourcing
low: restricts you to local suppliers
Economies of Scale
The cost advantages a business gains when production becomes efficient
total volume incr, fixed costs spread out, per-unit cost lowers
Vertical Integration
When a co owns multiple stages of its value chain
Backward Integration
Buying your suppliers (a coffee shop buying a bean farm)
Forward Integration
Buying your distributors or retail channels
Complementary Goods
Products whose demand rises and falls together
sourcing strategy of primary product dictates requirements for complement
Coordination Cost
The administrative, communication, and management friction of dealing w external suppliers
time zones, quality checks, customs, shipping delays
Single Sourcing
using one supplier for a category to maximize volume leverage and partnership; carries high disruption risk
Multi-Sourcing
Spreading spending across several suppliers to foster competition, lower prices, and reduce supply chain risk
Global Sourcing (Offshoring)
Seeking out lower labor and material costs internationally
Nearshoring
Moving the supply base closer to the end market to improve responsiveness and cut transit times
ABC Fragmentation
Based on the 80/20 rule, spending falls into three buckets: A, B, and C items
A-Items
Top 10-20% of items accounting for ~80% of total spending
B-Items
Roughly 30% of items accounting for ~15% of spending
C-Items (the tail)
The remaining 50% of items making up only 5% of spending
Why ABC Fragmentation Matters
Sourcing professionals must avoid wasting coordination costs on C-items; automate and consolidate C-item purchases so management can focus all strategic negotiation/risk mitigation on A-items
Kraljic’s Portfolio Matrix
Categorizes procurement items based on:
supply risk (how hard it is to get)
Profit impact (how much it affects the bottom line)
Non-Critical
Supply Risk & Profit Impact: Low
Sourcing Strategy: Standardize & Automate
ex: office supplies, standard screws
Leverage
Supply Risk: Low
Profit Impact: High
Sourcing Strategy: Exploit Purchasing Power
ex: bulk raw materials, steel, cardboard
Bottleneck
Supply Risk: High
Profit Impact: Low
Sourcing Strategy: Ensure continuity
ex: niche spare parts, specialized products
Strategic
Supply Risk & Profit Impact: High
Sourcing Strategy: Form Partnerships
ex: custom microchips, proprietary engines