CTVA 341 #11- Marketing and Publicity

premium networks, since they do not have commercials, do not employ marketing and promotions (T/F)

false

Broadcast networks rely on publicity personnel to help promote their new shows (T/F)

true

unlike ABC, CBS never uses house ads (T/F)

false

Which uses outdoor advertising?

a. streaming services

b. broadcast networks

c. premium cable

promotions on premiere day are critical to the success of a new program (T/F)

true

Which of the following are primarily responsible for marketing first run syndication shows?

a. networks

b. production companies

c. studios

c. studios

For new shows, network meet to promote off their own air (T/F)

true

Networks focus their marketing on which of the following?

a. the premiere episode

b. the sixth episode

c. the season finale

c. all are treated equally

a. the premiere episode

On air promos on their own networks are called _________________ Ads.

house

Even though SVOD services, which are available commercial free for a higher price, do not have commercials, they do have promos for their own programs. True or False

True

Linear is what?

Live and Scheduled Content

What is Marketing?

The art and science of creating, delighting and keeping customers, while making a profit and building enterprise value

What are House Ads?

On air promos on their own networks

SVOD services are available for commercial free, but they still have

Promos for their own programs

What is a video that starts playing automatically?

Autoplay Video

Marketing through Connected TV is a good way to reach:

New Viewers

During what day are show promotions most important?

Premiere Day

What is Publicity?

Any promotional communication regarding an organization/product where the message is not paid for by the organization benefiting from it

What 3 concepts are handled by the Publicity Department?

Talent Relations

Magazine Interviews with stars,

Press Junkets

What does UGC stand for?

User-Generated Content

T/F: Cost Per Acquisition (CPA), is determined by the type of response the viewer has to the advertisements.

True

According to the definition of marketing in the slides, the following attributes were included:

a. Highest Ethical Standards

b. Respecting the environment

c. Making the world a better place

d. Making a profite. Building enterprise value

a. Highest Ethical Standards

b. Respecting the environment

c. Making the world a better place

d. Making a profite. Building enterprise value

According to the panelists , ______ costs should be the last thing cut in the budget for a series .

marketing costs

Ad spend in social media will eclipse all other methods in _____ years

5 years

A video that starts playing without requiring users to start it is called a :

Autoplay video

According to the panel , the bliss point is when:

ad frequency is most potent and least offensive

Publicity is any promotional communication regarding an organization and / or its products where the message is not paid for by the organization benefiting from it . True False

True

marketing should

• embrace the highest ethical standards

• respect the enviroment

• and strive to make the world a better place

what are the main networks

• traditional television

• braodcast

• cable

• premium

for streaming, what are the digital platforms?

• OTT

• digital services delivering

• direct-to-consumer video content across connected devices

what does OTT stand for

over the top

what are MVPDS

multichannel video programming distributors

• services aggregating and delivering linear video programming channels to subscribers

firstrun vs rerun

firstrun —> content being shown to the public for the very first time

rerun —> content being shown again after its original release or broadcast period has ended

podcast ads

• audio sponsorships and endorsements

• host-read endorsements and programmatic audio placements

How much do streaming platforms and direct to concsumer (DTC) spend?

$22B-26B

how much do broadcast, cable, and TV tune in pay?

$8B-12B

how much viewing time does NETFLIX have?

2 minutes in

how much viewing time does Facebook and insta have?

3 seconds

how much viewing time do Snapchat and IG stories have?

as the video starts playing

how much viewing time does YOUTUBE have?

between the start and 30 seconds

how much viewing time does Tiktok have?

instant start of play

what is the challenge of marketing?

having to break through the clutter

which broadcast television is the hardest to market?

horror