Designing and Copywriting for ICT Project

Slogans

A brand can have multiples slogans but there can

only be one tagline

Taglines

Large company rebranding

➢ commonly used alongside a brand's logo on various

marketing materials such as websites, packaging,

advertisements, and social media profiles to

reinforce the brand's message and positioning.

Engineering Design Process

Is a progression of steps that engineers follow to

come up with an answer for an issue

Quality

a. Produce value for money

b. Product is useful and provides solution

c. Conveyed in a proficient way.

Timeliness

a. Project must be finished on time

b. Flexible in uncommon scenarios

Consistency

a. Project must be overseen in a predictable

manner

Business Value

Project should be connected to business

goals

Copywriting

• key component of all product promotions, campaigns, and marketing.

• According to Edmondson (2020), ______ is the skill or field of work of

  writing sales promotion and other marketing

  materials

Marketing Materials

• Leaflets and brochures

• 8.5x11

Advertising

- Banners, TV, Broadcast commercial,

- internet sites, catalogs

Websites

Writing content for online publication

(Search Engine Optimization)

writing content for websites in such a way

that it appeals to search engines

B2B

writing communications from one business

to another

B2C

companies sell to the public