effcom 1st term

Getting to Know You, Getting to Know Me (Mutual Disclosure)

Builds Trust & Authenticity: Opening up signals honesty and psychological safety, encouraging counterpart openness in return.

Peeling the Onion

Relationships progress from safe, surface level facts to deeper personal values and shared perspectives.

The Recipient Rule / The Reciprocity Rule

Effective self-disclosure works best as a balanced, two-way street that fosters mutual respect.

Mindful Sharing

Know your purpose, respect social context, and share relevant personal anecdotes without oversharing or dominating the narrative.

Active Listening

Focus fully on the speaker, validate their feelings with subtle non-verbal cues, and refrain from premature judgments or interruptions.

Empathetic Feedback

Respond with warmth and genuine curiosity, creating a reciprocal space where both parties feel valued and truly understood.

Authenticity & Vulnerability

Sharing true feelings and intentions without fear or artificial barriers.

Empathetic Resonance

Listening beyond words to understand the speaker's emotional state and underlying needs

Sincere Intention

Aligning verbal tone, body language, and intent to convey warmth, respect, and goodwill.

Honest Self-expression

Speak your truth clearly and kindly, using "I" statements to convey your feelings without judgment or defensiveness.

Compassionate Presence

Offer full, undistracted attention, validating the other person's emotions with empathy and openhearted curiosity

Psychological Safety

Cultivate an environment of care and mutual acceptance where both parties feel safe to share vulnerable thoughts.

Context Overcomes Noise

Digital text strips away tone and body language. When bandwidth is limited, you must over-index on clear context to prevent distortion.

The Feedback Loop

Never assume a signal was received intact. Effective communicators always close the loop with an explicit acknowledgement check.

Clarity Beats Brevity

Short messages aren't always efficient. If brevity leads to ambiguity, it creates packet loss-costing more time to resolve later.

Brevity

Concise and exact use of words in writing or speech.

Intentional Connection

Virtual channels require deliberate outreach to recreate informal rapport and collaborative trust.

Navigating Digital Tone

Text lacks vocal cadence; adopting warmth, clarity, and explicit context prevents misinterpretation.

Active Screen Presence

Engaging consistently with non-verbal cues and responsive feedback strengthens engagement.

Asynchronous Clarity

Draft concise, well-structured messages that provide full context upfront, respecting recipients' focus and time.

Vocal & Visual Nuance

Utilize facial expressions and intentional vocal warmth during calls to bridge physical distance with empathy.

Digital Trust & Reliability

Demonstrate prompt responsiveness, honor virtual boundaries, and maintain consistent follow-through across platforms.

Story & Intent (Vlogging)

Anchor every vlog around a clear narrative arc. Start with a compelling hook, set immediate context, and conclude with genuine personal reflection.

Visual Pacing

Balance direct A-roll camera commentary with dynamic B-roll cutaways. Varied framing and environmental movement sustain viewer engagement.

Audience Connection

Speak as if conversing with a single close friend. Authenticity, vulnerability, and active community interaction foster long-term loyalty.

Lightweight Hardware

Utilize a smartphone or compact camera with a handheld grip for fast, effortless movement.

Prioritize Audio

Invest in a wireless or directional microphone-viewers forgive poor video before bad sound.

Selective Filming

Designate specific vlogging windows so you stay present and enjoy your lived experience.

Structured Editing

Remove long pauses, overlay contextual B-roll, and design a high-contrast thumbnail.

Effective Communication

Process of exchanging information, ideas, and feelings so that the message is received, understood, and acted upon with intended clarity & minimal distortion Sender / Source

Message

What the information is and which medium is being used

Medium

What kind of media is being used (such as broadcast, newspaper, speech, email)

Encoding

Translating abstract thoughts into structural language or emotion

Noise / Barrier

Key factors that distort, delay, or block effective communication

Semantic / Linguistic (Noise)

Use of complex words that the audience cannot understand, therefore not being able to communicate the message properly.

Channel (Noise)

Noisy environment

Cultural (Noise)

Differences in cultures, values, and beliefs

Technology (Noise)

Poor Wifi connection, bad signal, technical difficulties

Psychological / Emotional (Noise)

Emotions can make one lose objectivity

Decoding

Receiver integrates & interprets information

Receiver

Receives the information

Principle of Redundancy

Repeat until the message is understood

PATHOS

Use of emotions

ETHOS

Credibility

LOGOS

Logic

LASSWELL [5 W's]

Who, What, Where, When, Whom (Speaker, Speech, Question, Audience, Effect)

BERLO

One way transmission: end to end (Source, message, channel, receiver, feedback)

SHANNON WEAVER

Technical linear model emphasizing the impact of noise that disrupts message fidelity with fixed roles (sender encodes, channel transmits, receiver decodes)

SCHRAMM

Human interaction circular model featuring an interactive loop, field of experience, and essential feedback

Personal Communication

Intrapersonal communication involving internal dialogue, reflection, emotional regulation, and self-awareness, giving personal clarity and authentic integrity with the disadvantage of having no feedback

Interpersonal Communication

Two-way exchange with an active sender-receiver dynamic, relational empathy, and shared meaning for trust building, with the disadvantage of handling feedback and avoiding misinterpretation

7 C's

Clear, Concise, Concrete, Courteous, Coherent, Complete, Correct Multimodal Literacy

Multimodal Literacy

Capacity to understand, react, and produce multimodal text

Multimodal Text

Combination of modes to make meaning (digital-based like slideshows, ppts, video, vlogs, blogs, websites, social media; print-based like booklets, graphic organizers, graphic novels)

Linguistic (Mode)

Uses words to communicate [spoken/written]

Visual (Mode)

Uses images, designs, layouts, & symbols

Aural (Mode)

Uses sound effects, music, voice, voiceover

Gestural (Mode)

Uses hand gestures, body language, facial expressions, dance

Spatial (Mode)

Uses physical space & distance like seating arrangement / layout of the room, background, design of the layout

Vlog

Makes use of video to present content, video version of a blog, which can be about a personal experience or current events (using visual and spoken discourse over footage)

Story Board

Sequence of scenes or script for production, split into Video (what will happen) and Audio (lines of the script)

Blog

Writing about a particular event, experience, or topic that is supported by images, graphics, and videos, which can use a formal, informal, or conversational tone