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questionnaire research
series of questions for the purpose of gathering information from respondents
population
all members of a particular group
random sampling
a group of observations drawn from a larger population
random sampling
procedure that ensures every person in a population has an equal chance of being chosen to participate
sampling
researchers make inferences about a population from a sample
internal validity
refers to your confidence that the change in the DV was caused solely by the IV and not extraneous variables
how sure are we that IV caused DV
threats to internal validity: history
any event, other than the IV, that occurs between repeated measurements
threats to internal validity: maturation
experimental changes that occur over time
threats to internal validity: testing
when pretesting contaminates later performance
threats to internal validity: instrumentation
when a method or observer changes what is measured
threats to internal validity: statistical regression
when selecting patients based on extreme scores leads to regression to the mean on subsequent scores
threats to internal validity: selection
when groups are not equal before an experiment, biasing the results
threats to internal validity: selection interaction
when the selection method interacts with one or more of the other threats
threats to internal validity: mortality
experiment dropout or attrition
external validity
whether the results of an experiment apply to people and situations that are diferent from those of the experiment
threats to external validity: reactive arrangements
artificial conditions within the lab do not exist in the world
threats to external validity: sample characteristics
the composition of your sample can affect generalizability
threats to external validity: convenience sampling
sampling based on the ease of locating participants
spectrum of research
observational research
case studies
archival research
questionnaire research
experimental research
basic research
goal: develop basic knowledge
applied research
goal: understand and address problems
qualitative research goal
understand and describe behavior through non-statistical techniques
quantitative research goal
explain behavior through statistical inference
observed research
describe and measure people’s behavior in everyday situations
patients do not know they are being recorded
case study
comprehensive description of an individual and his or her behavior
does not infer cause and effect
IRB approval
archival research
systematic examination and inter presenting of existing records in order to answer a research question
no need for IRB approval
4 main ways of assigning #’s to different levels of a variable
nominal
ordinal
interval
ratio
categorical variables
nominal
ordinal
continuous variables
interval
ratio
nominal scale
assigning any number to take the place of a group or category name
ordinal scale
assigning numbers to stand for relative rankings
interval scale
assumes intervals (distance between scores) are equal in size
arbitrary zero point
ratio scale
just like interval, but has a meaningful 0
0 means the complete absence of the attribute being measured
self report
unstructured: open-ended
structured: responses provided
order effects
the position in a series partly determines the patients responses
carryover effects
effects that “carry over” from one treatment to another
participant bias: demand characteristics
cues in a study that could lead patients to be aware of what a researcher is investigating or to respond so as to appease the experimenter
ways to reduce demand characteristics
use effective cover stories
administer DVs outside the experimenter context
avoid self-report measures
use involving activities
experimenter bias: experimenter expectancies
beliefs about how patients will or should behave in a study
researcher gives off subtle but biased cues that elicit the hypothesized responses
ways to reduce experimenter expectancies
use double-blind procedure
follow an experimental script
reliability
consistency of measurement
inter-rater reliability
consistency between or among raters/ observers of some phenomenon
test-retest reliability
consistency of a measure from one time to another
internal consistency
consistency
validity
the extent to which a measure assesses what it purports
construct validity
the extent to which a measure assess an underlying theoretical construct
face validity
the extent to which a test seems to measure what it is supposed to measure
convergent validity
the extent to which a measure correlates with related variables
discriminant validity
the extent to which a measure does not correlate with unrelated variables
content validity
the extent to which test items represent the content areas of the underlying theoretical construct
criterion validity
the extent to which a test or measurement accurately predicts or correlates with an established external outcome or standard
descriptive statistics
used to summarize and describe a set of data
frequency distributions (histograms)
a graph plotting values of observations on the horizontal axis, with a bar showing how many times each value occurred in the data set

the “normal” distribution
bell-shaped, symmetrical around the center
skew
the symmetry of the distribution
positive skew
scores bunched at low values with the tail pointing to high values

negative skew
scores bunched at high values with the tail pointing to low values

kurtosis
refers to the “heaviness”” of the tails
leptokurtic
positive kurtosis
heavy or long tails

platykurtic
negative kurtosis
light or short tails

central tendency
measures of central tendency describe the center of a distribution
mean, median, mode
mean
arithmetic average value of a distribution
the sum of scores divided by the number of scores
M or x̄ (sample)
µ (population)
median
the middle score when scores are ordered
only appropriate for internal/ratio data
when is the median useful
when you have outliers or skewed data
mode
the most frequently occurring score in the distribution
bimodal
two modes
multimodal
several modes
range
the smallest score subtracted from the largest
very biased by outliers
variance
represents the total amount of similarity or dissimilarity of scores within a sample or distribution
standard deviation
square root of the variance
correlation
examines the extend to which two continuous variables are related
measures the pattern of responses across variables
pearson correlation coefficient
a statistic that quantifies a linear relationship between two scale variables
p-value
significant value
r-value
pearson correlation