IVCD People who invented

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William Playfair

Inventor of the pie chart and the line graph.

Paul Rand

Utilized a word puzzle system in his 1981 IBM poster

Andy Warhol

Created the iconic series of Campbell's Soup Can paintings.

Roy Lichtenstein

Paintings were based on the motifs and procedures of comic strips and advertisements.

Claes Oldenburg

Created the sculpture named "Soft Toilet."

Pi Sheng (1023-63)

• Developed the concept of movable type using clay and glue characters baked until hardened.

Frederick Archer (1813-57)

• Announced the wet-plate collodion process to produce fine detail and negatives.

George Eastman (1854-1932)

• Introduced the Kodak camera, making photography accessible to the general public.

Joseph Niépce (1765-1833)

• Produced the first photographic image using a light-sensitive asphalt process called Heliogravure.

Louis Jacques Daguerre (1799-1851)

• Perfected the Daguerreotype process, which involved creating a visible image on a highly polished silver-plated copper plate.

William Henry Fox Talbot (1800-1877)

• Developed the calotype process and introduced the concept of negatives and positives, solving the problem of reversed images by contact printing.

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Sir John Herschel (1792-1871)

• Contributed to the development of photography by solving the problem of permanently capturing images on paper and naming the concepts of negatives and positives.

Fletcher Harper

Senior editor at Harper and Brothers, who shaped American graphic communications and introduced the era of pictorial magazines

Thomas Nast (1840-1902)

• Known as the father of American political cartooning, he significantly impacted Harper’s Weekly’s circulation and contributed to political and wartime illustration.

Jean Carlu

• Designed the propaganda poster "America’s answer! Production" during WWII, widely distributed across the country.

Herbert Matter (1907-1984)

• Expanded the role of photography in graphic design, using techniques like montage and dynamic scale changes in his posters for the Swiss National Tourist Office.

N.W. Ayer and Son

• ioneered the modern advertising agency, offering a complete spectrum of services, including copywriting, art direction, production, and media selection.

Doyle Dane Bernbach (Founded in 1949)

• Innovated advertising by removing boundaries between verbal and visual communications, creating integrated visual/verbal syntax, and simplifying ad designs to focus on the essential message.