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Vocabulary flashcards covering key terms and concepts related to globalization, cross-cultural communication, and intercultural communication.
Globalization
The process that has increased the economic, political, and cultural interdependence of diverse cultures, and is related to diversity and glocalization.
Diversity
The recognition and valuing of difference, encompassing factors such as age, ethnicity, ability, religion, education, marital status, sexual orientation, and income.
Economic Globalization
The condition in which nations are economically interdependent, making communication between and among countries essential to solve issues in all aspects.
Globalization of Culture
The phenomenon in the age of globalization where people work and live with others from around the world, leading to the globalization of popular culture such as rock music, television dramas, movies, fast food, dance, and sports.
Cross-cultural Communication
Communication between people who have differences in working styles, age, nationality, ethnicity, race, gender, sexual orientation, or other characteristics.

Cross-Cultural Communication Transfer Model
A framework depicting information input and transfer between organizations (such as Company A in Korea and Company B in USA), subject to barriers (Culture, Technology, Language, Workforce, Environment) and leading to outcomes (Innovation, Conflict Management, Information Flow).
Local Communication
The ways communities exchange information, conversations, ideas, or messages with other people using words, signs, writings, or verbal or non-verbal means.
Global Communication
Communication engaged in by people as they become more interdependent and technology greatly advances.
Glocal Communication
Communication that conveys and imparts the essential core message and spirit of a brand globally while simultaneously integrating the particularities of regional markets at the local level.
Intercultural Communication
The exchange of information between individuals who are unalike culturally.
Ethnocentrism
The belief that your own group or culture is superior to all other groups or cultures.
Cultural Relativism
The belief that another culture should be judged by its own context rather than measured against your culture.
Stereotyping
As defined by Rogers and Steinfatt (1999), a generalization about some group of people that oversimplifies their culture.
Prejudice
A negative attitude toward a group of people just because of who they are, often directed at marginalized groups.
Individualistic Culture
A culture that values individual freedom, choice, uniqueness, and independence, placing "I" before "we".
Collectivist Culture
A culture that values the group over the individual, placing "we" before "I".
M-Time (Monochronic Time Schedule)
A time schedule that compartmentalizes time to meet personal needs, separates task and social dimensions, and points to the future.
P-Time (Polychronic Time Schedule)
A time schedule that views time as contextually based and relationally oriented.
High-Context Culture
A culture that leaves much of the message unspecified, to be understood through context, nonverbal cues, and between-the-lines interpretation of what is actually said.
Low-Context Culture
A culture that expects messages to be explicit and specific.
Affective Culture
A culture with high affect in which people show their feelings plainly by laughing, smiling, grimacing, scowling, and sometimes crying, shouting, or walking out of the room.
Neutral Culture
A culture whose members do not telegraph their feelings, but keep them carefully controlled and subdued.