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Obedience is due to the pressures of the situation
Proximity
Obedience dropped to 40% when teacher and learner in same room
Up to 30% in touch proximity condition
Decreased proximity allows psychological distance from consequences
Location (prestige of setting)
Obedience decreased to 47.5% when study moved to rundown office block
Obedience was higher at Yale because of legitimacy of authority
Uniform
Obedience decreased to 20% when ‘member of the public’ was the experimenter compared to lab coat man
A uniform communicates authors and professionalism
Lack of internal validity ☹
Some of Milgram’s procedures contrived so not genuine obedience (Orne and Holland) e.g. replaced by member of the public
Demain characteristic could play a part
Cross cultural replications 🙂
Miranda found obedience rate of over 90% amongst Spanish students
Supports that Milgrams findings are not limited to American males
However Smith and Bond most replications take part in western societies so not internationally applicable