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Social exchange theory
Thibaut and Kelley 1959
Rewards-costs=outcome
Commitment dependent upon profitability
Economic theory
Maximise profits and minimise costs
Thibaut and Kelley 1959
Maximise rewards they obtain and minimise the costs
When people receive rewards from others they feel obliged to reciprocate
Rewards
Companionship
Intimacy
Costs
Missed opportunities
Time
Money
4 stage model
Sampling
Bargaining
Commitment
Institutionalisation
Sampling explore rewards and costs in a variety of relationships
Bargaining
Negotiates and agrees the rewards and costs
Marks start of relationship where partners start to exchange
Commitment
Settles into relationship and exchange of reward becomes predictable
Institutionalisation
Norms and expectations are firmly established
Comparison level
how we measure profit in a romantic relationship
How much reward you believe you deserve to get
Comparison level for alternatives
Duck 1994
If we believe we could gain a greater reward from another relationship
Sprecher 2001
Longitudinal study of 101 couples
Found CLT ALT was most importent variable in relationship satisfaction
Showed CLT ALT was negatively correlated with satisfaction and commitment to the relationship
If commitment is high then alternatives are low and vice versa