lil ba 101

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Last updated 3:00 AM on 10/14/26
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8 Terms

1
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Planning

Deciding what needs to be done

2
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Organizing

Assigning people and resources

3
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Operating

Actually doing the work

4
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Controlling

Checking results and making changes

5
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Benefits-sought segmentation

Grouping customers by what they want from a product.

6
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Usage-rate segmentation

Grouping customers by how often they buy or use something

7
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Product mix

All the different product lines a company sells.

8
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Maturity stage


Sales level off and competition becomes intense.