DECA Performance Indicators

Just the ones I think are a little confusing

Explain the nature and scope of the selling function

Selling occurs at multiple levels in marketing including the retail store to a consumer and business-to-business (B2B). Selling is interacting with a customer or client with a planned and personalized form of communication that influences purchasing decisions. To build a clientele, a salesperson should concentrate on customer service and after-sale activities including order processing, departure, order fulfillment and follow up. Order processing should be quick and efficient; as a customer departs, a salesperson should reassure and educate the consumer as needed. Lastly, a salesperson should make sure the customer is satisfied during follow up.

Explain the role of ethics in human resources management

In human resources management this includes making decisions that promote workplace cohesion, establishing standards and procedures that assures in all situations that individuals are treated equally. Ethics policies in the area of human resources can include discrimination, sexual harassment and treatment of employees. Ethical breaches in this area can damage a company's reputation, reduce employee loyalty and create litigation.

Explain the concept of management

Management is the coordination of activities a business uses to achieve results. According to management expert Peter Drucker, this includes both marketing and innovations.

Explain the nature of direct marketing channels

Traditionally, direct marketing is an advertisement that is sent through the mail to a home or business. Telemarketing is an another channel used via phone call to ask for a direct purchase. E-marketing is a channel considered for any promotion conducted via the internet including search engine marketing, web site optimization, e-mail, applications (Apps) and social media. Direct mail is effective is it generate sales and provides consumers with an incentive to respond.

Handle difficult customers

There are a variety of difficult customers including those who are angry, impatient, demanding and indecisive. To handle these, first maintain control over your personal emotions and behavior by staying calm and listening closely to the customer. Acknowledge their concerns, maintain eye contact and demonstrate compassion for the situation. Try to solve the problem or identify someone who can act on the customer's behalf. Whenever possible, offer choices.

Explain the concept of market and markett identification

A market is a group of people who share the same wants and who have the ability to purchase a specific product or service. Market identification is the process of a marketer in identifying the most profitable areas to offer a new product or service. To determine these groups, a marketer uses three forms of data: demographic, geographic and psychographic. Demographic data defines a population in quantitative terms like age, gender, education or occupation. Geographic data identifies where potential consumers live. Psychographic data identifies common interests, attitudes and lifestyles of potential consumers.

Explain the nature of operations

Operations include the activities involved in the daily functions of the business to generate revenue.

Cordinating channel management with other market activities

Channel members have the common goal of satisfying the customer. To make this happen, channel members must work together. Channel members can assist by making sure it is easy to place an order and deliver products quickly. As a distribution plan is developed for a product, other marketing activities are included. Promotion of a product is launched so that consumers are aware of the product and know where to find it and retailers set prices for what is available.

Explain the types of economic systems

There are four types of economic systems commonly studied. A traditional economy relies on custom and ritual to make its choices. A market economy relies on the consumption choice of consumers. A command economy relies on the government making all choices for consumers. A mixed economy relies on limited government involvement in a market based economy.

Explain types of business ownership

There are three types of business ownership: sole proprietorship, partnership and corporation. A sole proprietor owns and operates a business by oneself. A partnership is owned and operated by two or more people and is jointly responsible for the businesses outcomes. A corporation is operated by several people and owned by stockholders.

Explain the concept of marketing strategies

Marketing strategies identify a target market and marketing mix choices that a business will use. To do this, a business must understand the wants and needs of the consumer and objectives of the overall marketing plan for the product or service. The position that the business and/or product holds in the marketplace will determine the marketing strategy and focus on the advantages that the business and/or product has over the competition.