Scriptwriting Midterm

EWS or ELS; XWS or XLS

Extreme Wide/long Shot

WS

Wide Shot

MS

Medium Shot

CU

Close Up

LS

Long Shot

ECU or XCU

Extreme Close Up

Ethical Appeal

Persuasion by someone who is identified as a good person

Logical Appeal

An individual is persuaded by facts, a good, or a service that fills a logical/practical need.

Emotional Appeal

Non-Logical, Non-intelligent aspects of a viewer’s personality. Elicits an emotional response.

Straight Sell format

A clear, simple statement about a product or service.

The testimonial format

GIven by a celebrity or well-known person, plays on the prestige, power and good taste of the presenter

Dramatization format

Short play that might utilize one of the other formats as well.

Humor Format

Uses comedy or a funny situation to entertain the audienceand make the commercial memorable.

Music/Jingles

Uses music or a memorable song/phrase to promote the product and make the message stick

Copyright

Legal protection given to creators of original works, giving them rights over how their work is used.

Why is copyright important in broadcasting?

You generally cannot use someone else's music, video, writing, or other creative work without appropriate permission or licensing.

What is ASCAP?

The American Society of Composers, Authors and Publishers, a performing rights organization that licenses music and distributes royalties to its members.

What is BMI?

Broadcast Music, Inc., is a performing rights organization that licenses music and collects/distributes royalties for affiliated songwriters, composers, and publishers.

Fair Use

Copyright material under certain circumstances can be used

What is a storyboard?

A visual plan for a video that uses drawings/images and notes to show what happens shot by shot.

What information can a storyboard include?

Shot composition, camera movement, action, dialogue, sound, transitions, and other production notes.

Why are storyboards useful?

They help the production team visualize the finished project and plan shots before filming.

Program types of a play

Drama, Sit-Com, Soap Opera, Action adventure, Mini series

The Plot

Exposition, conflict, complication, climax, resolution

The five major plot compinets are refered to as…

Rising Action

How are elements of a play held together?

Unity

How many columns in a play script?

One Column Script

Corporate video Steps:

1)Conference or meeting

2) Research

3) Treatment or Outline

4) Approval from Client

5) Script first draft

6) Repeat

7) Shoot, Produce, and Edit

Digital and electronic media writing style

Write Conversationally

On mic

The sound source is directly in front of the microphone

Off mic

The sound source is off to the side of the microphone

Fading On

The sound source is moving toward the microphone

Fading Off

The sound source is moving away from the

microphone

Behind Obstructions

A barrier exists between the sound source and the microphone

Aural Illusion

Establish Locale, Direct audience attention and emotion, establish time, signify entrances and exits, serve as a transition, music/music bed