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Kenneth Burke Influences
World Wars, Great Depression, radicalism vs orthodoxy, Sedition Act, labor unions and marxism, and the rise of European fascism
Burke’s 1st Goal
Provide alternate principles on which to base “solutions” to social, political, and economic issues facing the world
Burke’s 2nd Goal
Create a grammar for understanding human relationships and motivations
Burke’s 3rd Goal
Create rhetoric suitable for a democratic society
Orientation
Perspectives about how the world operates stemming from experience; shapes decision-making and anticipations of what will occur
Piety
sense of “what goes with what,” organizing experiences and beliefs; stronger than ideology
Piety
Orientation leads to ____
Rituals
repetitive actions that express piety and reinforce meaning
Identification
process of connecting with others, becoming similar, and gaining consubstantiality
Division
differences that separate people
consubstantiality
shared substance; feeling of being one with others
alienation
the nature of humans to be apart from other humans
identification and division
you cannot have identification without division
common ground
identification strategy of finding something in common with someone
ritual as identification
identification through going through the same rituals, such as boulevarding or convocation
physical markers
identification through how you dress and present yourself
common enemy
identification through having a shared enemy of rival
Burke’s Definition of Man
humans are symbol-using, making, and misusing animals; inventors of the negative; detached from nature; goaded by hierarchy; and rotten with perfection
symbol-using
use of symbols; the thing that sets humans apart from other animals
symbol-making
creating layers of meaning depending on context, who, when, or how symbols are used
symbol-misusing
manipulating symbols imperfectly; our communication and ability to communicate are imperfect
inventor of the negative
humans create concepts like “no” or “not”
hierarchy
humans are driven to rank themselves socially
perfection
humans strive for perfection but never achieve it
frames
ways of interpreting and viewing the world
acceptance frame
accept the system and find your role within it; includes tragic and comic frames
rejection frame
reject the system and seek to change it
comic frame
sees people as mistaken or foolish and encourages forgiveness
tragic frame
acceptance frame that sees people as evil or criminal and emphasizes guilt and punishment
dramatism
method of analyzing human behavior through symbolic action; about understanding people
symbolic action
human behavior that has meaning beyond physical movement
Dramatism Assumption 1
all human behavior is symbolic action, not motion
Dramatism Assumption 2
language reveals motives
Dramatism Assumption 3
life is like a drama or play
Pentad
five elements used to analyze motives: act, scene, agent, agency, and purposeA
Act
what happened
scene
where and when it happeneda
agent
who performed the act
agency
how the act was done or tools used
purpose
why the act was done
ratios
relationships between two pentad elements showing influence
ratio test
if one element changes, does the other change?
Scene-Agent Ratio
the environment shapes the person
Scene-Agent Example
“I feel like a child in elementary school”
Act-Agent Ratio
the action defines the person
Act-Agent Example
“He is bad because he cheated”
Agent-Scene Ratio
the person shapes the environment
Agent-Scene Example
“The professor makes the class amazing”
Scene-Act Ratio
the setting influences the action
Scene-Act Example
“walking into a dentist office makes me nervous”
Guilt-Redemption Cycle
process explaining how humans deal with problems
Pollution
disruption or problem creating guilt
Guilt
feeling of wrongdoing or disorder
purification
attempt to remove guilt through mortification or victimage
mortification
taking responsibility for yourself
victimage
blaming someone else: “This happened because of someone else”
redemption
relief after purification; sacrificing ourselves or someone else to make us feel better
cycle nature
the guilt-redemption cycle repeats continuously
Guilt-Redemption Order
Pollution
Guilt
Purification
Redemotion
Start again
Rhetoric of Hitler’s Battle
Burke’s essay analyzing how Hitler persuaded people
Goal of Hitler Essay
Understand persuasion to prevent it from happening again
Inborn Dignity
Appeal to pride and superiority: “We are better than the other race”
Projection Device
blaming others for problems, such as blaming Jews for economic decline
Symbolic Rebirth
promise to restore greatness
Unifying Voice
leader speaks for the people and gains power
Commercial Use
justifying harmful actions as practical or necessary