Studied by 3 peopleThe Oracle of Delphi
Attempted to talk to the Gods
Socrates
The wisest man in all the world
The Sophists
believed that man was the measure of all things
The Eye of Horus
Depicted all of human senses
Aristotle
Taught about the Rhetorical argument
Adherence
The informed agreement of decision makers
Decision Makers
the people necessary to implement the ultimate purpose
Ultimate Purpose
Winning the adherence of the decision makers
Claims
a statement you want others to accept and act on
Factual Claim
a claim that certain conditions exist and can be observed
Value Claim
a claim that asserts the quality of a person, place, thing, or idea
Policy Claim
a claim that tells someone how to behave ("should")
Issue
two opposing claims stated as a question
Proposition
a claim the decision makers are asked to accept
Support
communication necessary to secure adherence
Evidence
examples, statistics, or testimony
Values
decision makers concept of desirable ways of behaving
Note 
Flashcard (50)