COMM1270 quiz1

The Oracle of Delphi

Attempted to talk to the Gods

Socrates

The wisest man in all the world

The Sophists

believed that man was the measure of all things

The Eye of Horus

Depicted all of human senses

Aristotle

Taught about the Rhetorical argument

Adherence

The informed agreement of decision makers

Decision Makers

the people necessary to implement the ultimate purpose

Ultimate Purpose

Winning the adherence of the decision makers

Claims

a statement you want others to accept and act on

Factual Claim

a claim that certain conditions exist and can be observed

Value Claim

a claim that asserts the quality of a person, place, thing, or idea

Policy Claim

a claim that tells someone how to behave ("should")

Issue

two opposing claims stated as a question

Proposition

a claim the decision makers are asked to accept

Support

communication necessary to secure adherence

Evidence

examples, statistics, or testimony

Values

decision makers concept of desirable ways of behaving