COMM1270 quiz1
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17 Terms
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The Oracle of Delphi
Attempted to talk to the Gods
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Socrates
The wisest man in all the world
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The Sophists
believed that man was the measure of all things
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The Eye of Horus
Depicted all of human senses
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Aristotle
Taught about the Rhetorical argument
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Adherence
The informed agreement of decision makers
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Decision Makers
the people necessary to implement the ultimate purpose
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Ultimate Purpose
Winning the adherence of the decision makers
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Claims
a statement you want others to accept and act on
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Factual Claim
a claim that certain conditions exist and can be observed
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Value Claim
a claim that asserts the quality of a person, place, thing, or idea
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Policy Claim
a claim that tells someone how to behave ("should")
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Issue
two opposing claims stated as a question
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Proposition
a claim the decision makers are asked to accept
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Support
communication necessary to secure adherence
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Evidence
examples, statistics, or testimony
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Values
decision makers concept of desirable ways of behaving