POLS362: Part two

Define Gender Washing

Corporations using various methods to make themselves seem more woman-friendly than they actually are

What are the seven types of gender washing (Walters)

Selective Disclosure, Empty Gender Policies, Dubious labeling, Useful Partnerships, Voluntary Codes, Changing the narrative, and reassuring branding

Describe the dubious labeling form of gender washing

The promotion of pink ribbon breast cancer awareness by brands, despite also selling products containing carcinogens, and Hooters promoting breast cancer awareness despite being a brand around objectifying women

What was the method of the Jester & Walter study?

examining tweets from arms manufacturers in relation to international women’s day

What did Jester & Walter find?

Legitamacy for arms manufactueres centers upon support from global North governments, so the manufactuerers must visibly address activist concerns but ultimatley do not care if the public views them as legitamate - they’re only as important as they can influence govt policies

What was constructive silence discussed in Jester & Walters

a form of communication where arms manufacturers or corporations use their position of power to contribute to a conversation of gender without saying anything at all