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Which of the following is an industry standard software (i.e., typical software used
in the public sector) for public health research?
SPSS
Which of the following statements about the philosophy of science is FALSE?
A. Everyone, including scientists, are susceptible to logical fallacies, including atomistic & ecological fallacies
B. Scientific inquiry often rely on the process of empiricism, which involves induction & deduction.
C. Theories and empirical evidence may never overlap with one another
D. Falsification and demarcation criterion are the reasons why we try to “reject the null hypothesis” during analysis
Correct answer is C

The following diagram represents the nine steps of rigorous research. Where in the diagram does “identify a priority population” belong?
A. Step 1
B. Step 6
C. Step 8
D. Step 9
Correct answer is A Step 1
Quantitative research focuses on numbers, while qualitative research focuses on words.
True
Observational research is the most common type of research reported in public health
True
Which of the following is NOT an observational research design?
A. RCT
B. Longitudinal
C. Case-control
D. Multi-year cross-sectional
Correct answer is A
Cross-sectional research is very labor and cost intensive, with high concern for participant drop-out
False
Both cross-sectional and longitudinal designs take time flow into consideration
False
Case-control studies have retrospective design, and are useful for studying rare diseases
True
Experimental research designs eliminate threats to external validity, as they allow easy manipulation of variables
False
Which of the following is NOT a true experimental design?
A. Post test control group design
B. Pre test-post-test control group design
C. Interrupted time series design
D. Matched pair groups design
Correct answer is C

The following diagram is a representation of
A. Interrupted time series design
B. Matched pair groups design
C. Nonequivalent control groups design
D. Post-test control groups design
Correct answer is B
True experimental designs are more feasible for public health research, as they may use observational data
False
Interrupted time series design (ITSD) is the best quasi-experimental design for evaluating long-term effect of intervention
True
Nonequivalent Control Group Design (NCGD) posttest only design is also known as a within-subjects design
False
What would you do if you're in charge of testing the safety and efficacy of a new COVID-19 vaccine for the very first time?
a. Pretest-posttest control group design (typical RCT) for 30 people
b. Interrupted time series design (ITSD) for 2,000 people
c. Any quasi-experimental design for 5 people
d. Observational, cross-sectional design for 10,000 people
Correct answer is A
A Randomized Controlled Trial (RCT) is an example of exploratory research
a. True
b. False
False
Exploratory research often rely on observational research to set the stage for more
definitive research
a. True
b. False
True
Longitudinal research does NOT take time change into consideration, which limits its ability for causal inference
a. True
b. False
False
Cohort Sequential Design is a variant of the case-control design, and it's where persons serve as their own controls
a. True
b. False
False
Studies that use representative data generally have high external validity.
a. True
b. False
True
Which of the following words best describe what sampling is all about?
a. Representativeness
b. Size
c. Accuracy
d. Randomness
Correct answer is A
Which of the following are the three main components considered when making sampling decisions?
a. Sampling frame, sampling element, and sampling technique
b. Sample size, population mean, and confidence interval
c. Randomization, stratification, and matching
d. Data collection method, response rate, and measurement tool
Correct answer is A
All sampling methods are equally effective, so there’s no need to consider their strengths and weaknesses.
a. True
b. False
False
Which of the following is NOT a probability sampling method?
a. simple random
b. systematic
c. convenience
d. cluster
Correct Answer is C
Snowball sampling is an example of non-probability sampling method?
a. True
b. False
True
When designing a study, a very large sample size is the only factor that guarantees
the quality of the results.
a. True
b. False
False
Which factor primarily determines which statistical techniques a researcher can
use?
a. Sample size
b. Metrics of measurement (nominal, ordinal, interval, ratio)
c. Study duration
d. Researcher preference
Correct answer is B
Temperature (measured in degree F or degree C) is an example of which metrics of
measurement?
a. nominal
b. ordinal
c. interval
d. ratio
Correct answer is C
Public health researchers often combine multiple survey questions into a scale or
index to measure complex constructs.
a. True
b. False
True
Which correctly matches reliability and validity?
a. Reliability = applies to scales; Validity = applies to surveys
b. Reliability = easy to calculate; Validity = easy to interpret
c. Reliability = stable results; Validity = measures correctly
d. Reliability = measures correctly; Validity = stable results
Correct answer is C
Public health researchers may never use self-reported or proxy measures because
they are always unreliable.
a. True
b. False
False
Which of the following is an example of qualitative data analysis method?
a. Logistic regression
b. Meta analysis
c. Content analysis
d. Case-control study
Correct answer is C
A qualitative data collection method where you have a small group discussion about
a particular research topic is best known as…
a) Unstructured interview
b) Semi-structured interview
c) Focus groups
d) Participant observation
Correct answer is C
In qualitative research, a strategy that uses multiple investigators, theories, data source, and methods to provide a more comprehensive understanding of a phenomenon, to overcome the intrinsic bias that comes from single-methods/observer/theory, is known as…
a. Triangulation
b. Emic
c. Quantification
d. Content analysis
Correct answer is A
Survey research usually uses questionnaires, and conducts quantitative data
analysis.
a. True
b. False
True
You set up an online survey, so that…
1. You first ask a question about smoking status, and
2. Anyone who answered NO would skip all questions related to smoking (e.g., type
of cigarette used, frequency of smoking, number smoked per day, etc)
This is known as…
a. Skip logic
b. Manual of Operations (MOP)
c. Pilot test
d. Incentives
Correct answer is A
Which of the following is NOT one of the three common survey modalities?
a. Self-administered
b. interviewer-administered
c. Computer-administered
d. Context-administered
Correct answer is D
Which of the following is NOT one of the popular online survey platforms discussed
in class?
a. Survey Monkey
b. Qualtrics
c. Google Forms
d. Polloria
Correct answer is D
This is the affirmative agreement of a minor to participate in research, given after
the study has been explained in age-appropriate or understandable terms. This
shows the child participant’s voluntary willingness to take part in research,
provided that they already have their parent or legal guardian’s consent. This is
known as…
a. Active consent
b. Passive consent
c. Assent
d. Dissent
Correct answer is C
The primary purpose of program evaluation is to provide evidence-based
information for stakeholders.
a. True
b. False
True
When doing program evaluation, outcome evaluation tends to only occur at early
stages of research.
a. True
b. False
False
The type of program evaluation that assesses program context, reach of the
program, dose delivered and received, fidelity to the original program plan,
implementation, and recruitment… essentially asking the question “are things going
as intended/expected?” is known as…
a. Formative evaluation
b. Process evaluation
c. Outcome evaluation
d. Impact/economic evaluation
Correct answer is B
Which of the following is NOT an example of economic evaluation?
a. Affordability analysis
b. Costs of unmet needs analysis
c. Content validity analysis
d. Cost utility analysis
Correct answer is C
Which of the following is a correct description of Community Based Participatory
Research (CBPR)?
a. It is a type of research intended to aid international policy decisions
b. It allows academics to conduct research for communities, where community
members take on the role of passive observers
c. It tends to have worse outcomes compared to traditional non-CBPR research
methods
d. It is particularly useful for gaining entry into a community, empowerment,
and long-term change
Correct answer is D
The core principles of Community-Based Participatory Research (CBPR) can be
summarized as (1) ethical engagement and (2) community empowerment
a. True
b. False
True
True or False? - Public health researchers may
never use self-reported or proxy measures because they are always unreliable
False
True or False? - Public health researchers may never use self-reported or proxy measures because they are always unreliable.
False
True or False? - Public health researchers often combine multiple survey questions into a scale or index to measure complex constructs.
True
Which of the following primarily determines which statistical techniques a researcher can use?
Sample size
Metrics of measurement (nominal, ordinal, interval, ratio)
Study duration
Researcher preference
Metrics of measurement
Provide explanation and/or examples of each metrics of measurement (nominal, ordinal, interval, ratio)
Nominal = e.g., gender, ethnicity, color of eyes
Ordinal = e.g., self-rated health (“very good”, “good”, “poor”)
Interval = e.g., temperature (zero is just another point)
Ratio = e.g., body weight (zero means absence)
True or False? – Observational research is the most common type of research reported in public health
True
Which of the following is NOT an observational study design?
RCT
Longitudinal
Case-control
Multi-year cross-sectional
RCT
What is the biggest difference between cross-sectional and longitudinal research designs?
Number of times data is collected
This study uses a retrospective research design, originally created for epidemiologic studies. This is very useful for studying rare diseases. This does NOT rely on samples acting as their own controls. This is known as…
Case control study
Pick out the one that is NOT a true experimental design, and explain why (what is actually is).
Posttest control group design
Pretest-posttest control group design (typical RCT)
Interrupted time series design (ITSD)
Repeated Measures Design
Interrupted time series design (ITSD) = quasi-experimental
True or False? – Studies that use representative data generally have high external validity.
True
Which of the following words best describe what sampling is all about?
Representativeness
Size
Accuracy
Randomness
Representativeness
This is a sampling method also known as the “chain referral” sampling. It is the most useful for hard to reach or hidden populations. You are essentially getting participants to help recruit more participants. This is…
Snowball sampling
Simple random, Systematic random, Stratified random, and Cluster sampling are all examples of…?
Probability sampling
Name the second criteria considered when we make sampling decision.
Hint: Sampling (1) element, (2) ____, and (3) technique
Sampling frame
True or False? – Survey research usually uses questionnaires, and conducts quantitative data analysis
True
You set up an online survey, so that…
1. You first ask a question about smoking status, and
2. Anyone who answered NO would skip all questions related to smoking (e.g., type of cigarette used, frequency of smoking, number smoked per day, etc)
This is known as…
Skip Logic
This is something that only legal adults with no mental/physical impairment can give. A child is able to give assent, which is somewhat similar to this. This refers to…
Consent
What is a popular online survey platform that also has some capacity participant recruitment? The company behind this platform, Q_____, LLC, was founded in 2002, and has co-headquarters in Seattle, Washington, and Provo, Utah, in the United States.
Qualtrics
Name two of the three survey modalities
hint: “____-administered”
Self, interviewer, computer-administered
True or False? – Primary purpose is to provide evidence-based information for stakeholders
True
True or False? – Process evaluation tends to only happen at the end of a program
False
What is the earliest stages of program evaluation, where you try and assess the feasibility of a program?
Formative Evaluation
In the context of program evaluation, affordability analysis is an example of what?
Economic Impact Analysis
Name two of the four types of program evaluation
(1) formative, (2) process, (3) outcome, (4) impact/economic
This is a type of research conducted by and for stakeholders. It allows academics to conduct research with communities, at highest level of involvement. It is particularly useful for gaining entry into a community, empowerment, and long-term change. This is known as…
CBPR (Community-Based Participatory Research)
Nine Steps to Research
Identify priority population
Formulate research questions
Determine if research is observational or experimental
Select a parasimonious research design
Determine variables measured
Select sampling method
Implement study protocol
Clean and analyze data
Answer research question and disseminate findings
Sections of a Research Paper
Abstract
Introduction
Methods
Results
Discussion
References
Epistemology
Distinguishes true knowledge from false knowledge
P.I.C.O
P-Patient/Population
I-Intervention/Treatment
C-Comparison
O-Outcome
Exploratory Research
Research that is mostly descriptive in nature, intended to identify basic health issues that serve as a springboard into further inquiry
Conclusive Research
Determines cause and effect
Types of Observational Research Designs
Cross-Sectional
Longitudinal
Successive Independent
Cohort Sequential
Case-Control
Case-Crossover

Cross-Sectional
Only a single moment in time serves as the measurement window

Longitudinal Design
Study participants are followed for over a defined period of time

Case Control
Roots in epidemiology. Cases have the disease and controls do not.
True Experimental Designs
Post-test Control Group
Pretest-Post-test Control Group
Matched Pairs Design
Repeated Measure Design
Crossover Trial Design

Post-Test Control Group
Weakest of the true experimental designs. Between subjects designs

Pre-test-Post-test Design
Includes pre-test measurements. Between subjects designs. Susceptible to low external validity

Matched Pairs
Subjects are matched by characteristics then persons from each group are paired randomly to an assigned group. Between subjects design

Repeated Measures Design
Subjects serve as their own controls. Reduces error variance. Within subjects design

Crossover Trial Design
Reduces carryover effects. Uses counterbalancing (half subjects randomly assigned to receive level 1 then level 2 IV while other half receives vice versa). Within subjects design
Quasi-Experimental Designs
Allows casual inference despite not being truly experimental. May use observational data
Types of Quasi-Experimental Designs
Non-equivalent Control Group Design (NCGD)
NCGD Post-test Only
NCGD Pre-Test Post-Test
Interrupted Time Series Design
Non-equivalent Control Group Design (NCGD)
Includes a control group, but does not involve randomization. Control group is closely matched to treatment group but not enough to be considered “equivalent”

NCGD Post-Test Only
Used when unable to incorporate pre-test measurements, but can create a control or comparison group. Has many threats to internal validity

NCGD Pre-test Post-Test
Implements a pre-test measure to assess differences between groups and changes within groups. Can use longitudinal or multi-wave cross sectional data

Interrupted Time Series Design
Strongest of the quasi-experimental designs. Evaluates long-term effects of an intervention. Collects a series of data points related to the dependent variable over time.
Precision
How consistent repeated measurements are with each other
Accuracy
How close a measurement is to the true-accepted value
Reliability
How consistently a tool or test measures something across time, raters, or items (does it give stable results)
Validity
How well a tool actually measures what it’s supposed to measure
Five Characteristics of Qualitative Research
Is it naturalistic
The data are descriptive
Concerned with process
Utilizes an inductive approach
Goal is to find meaning
Four Purposes of Qualitative Research
Exploratory Research
Enhance the depth and validity of quantitative inquiries
A precursor to implementing health promotion programs
An alternative method when other methods are
preclude