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Psychology
The science of behavior and mental processes.
Major research perspectives
Biological, Behavioral, Cognitive, Socio-cultural.
Internal research perspectives
Biological and Cognitive.
External research perspectives
Behavioral and Socio-cultural.
Complementary
Work together to give a complete picture of why humans behave as they do.
Two types of conditioning
Classical and Operant.
Classical Conditioning
Explains how we learn emotional responses, taste aversions, and other behaviors.
Operant Conditioning
The relationship between our behavior and its environmental consequences.
Operant model
ABC: Antecedents, Behavior, Consequences.
Reasons for staying depressed (behavioral perspective)
Reinforcement, attention for depressed behaviors, escape from responsibilities, learned helplessness.
State where psychologists can prescribe medication
New Mexico.
Research methods used by psychologists
Descriptive methods, correlational studies, experimental research.
Observational techniques
Researcher directly observes the behavior of interest.
Who conducted chimp research?
Jane Goodall.
Who conducted gorilla research?
Dian Fossey.
Case studies
The researcher studies an individual in depth over an extended period of time.
Survey (questionnaire) research
Uses questionnaires to collect information about behavior, beliefs, and attitudes.
Correlational studies
A measure of the relationship between two variables (X & Y).
Correlation coefficient
Statistical measure of the relationship between two variables.
Degree (strength) Scale
Indicated by the number, ranges from 0.00 to 1.00.
Positive correlation
X up Y up or X down Y down (same direction).
Negative correlation
X up Y down or X down Y up (opposite direction).
Visual depiction of correlational data
Scatterplot.
How culture contributes to depression
Cultural acceptance levels, reinforcement, or punishment from others.
Biological perspective
Focuses on the brain and nervous system as the causes of behavior
Behavioral perspective
Explains that we behave as we do because of our past history of conditioning by our environment.
Cognitive perspective
Emphasizes how our mental processes, such as perception, memory, and problem solving, work and impact our behavior.
Socio-Cultural perspective
Focuses on the impact of other people and culture on our behavior and mental processing.