Kelley Compass test 3

Star Method

Situation, Task, Action, and result

CARL

Context. action, result, learning

Personal Branding term #1

The practice of intentionally defining and sharing who you are, what you stand for, and how and where you share and express your value. It's a way to influence how people experience and

perceive you and your value. It is a key part of career

development success.

Tangible

Inside of the circle. 80% cost, 20% value

Intangible

Outside of circle, 20% cost, 80% value

Intrapersonal, and interpersonal equal

Authencity

PWC- Brand defetion

is unique promise of value

Pwc brand

intangible

3 things you need

Auethicty, different, and experiences

Authenticity

How you show up

Differntcity

How different you are

experiences

are experiences you had

Main question

What do I want to be known for?

Brand attirubates

characteristics of a brand that connect with stakeholders.

Types of brand attributes

functional(tangible), symbolic(intangible), emotional (attitude)

Dr douglas holt brand

Think of the brand as the culture of the product

Brand culture

is about understanding how both intangible and tangible elements are representations of your brand identity

Professional accomplishment

happens when preparation meets opportunity

Tell me about yourself

Present, past, potential

Level 5

intangible

levels 1-4

tangible

Rishi Patel

Started a m&a and ended up in global event design

Attidue

think, feel, do

7 c’s

Command, communication , character, community, consistency, clarity, and contribution

what is brand

authencity, differation , and experience

Luck

is what happens when preparation meets opportunity

How are you M.A.D.E

My authentic differential experiences

PWC 4 parts

Why, what, how, and who

to be authentic

be honest, don’t try to be perfect , and be yourself

Sher method

situation, hurdle, endgame, and reflection