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Simple Random Sampling
Each member of pop. is numbered, use RNG to choose sample
Systematic Sampling
Number pop., RNG determines start
Stratified Random Sampling
Pop. is broken into meaningful subgroups called strata, doesn’t mirror the pop. (one specific criterion)
Cluster sampling
Pop. is divided into natural subgroups called clusters, mirrors pop., sample the entire cluster chosen
Convenience Sampling
Choosing individuals of pop. who are easy to reach
Voluntary Response Sampling
Asking members of pop. if they would like to respond or not
Undercoverage Bias
When your sample doesn’t reflect the pop. as a whole
Voluntary Response Bias
When your data are either overwhelmingly positive or negative, or both, but you don’t get “middle of the road” opinions
Non-Response Bias
When people ignore or refuse to respond to a survey resulting in too few responders or undercoverage of pop.
Response Bias
When surveys involve sensitive topics leading to responders lack of honesty in responses that causes inaccurate data