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privacy
the right to be left alone
UDAP
unfair or deceptive acts or practices
3 parts of deception
a representation or omission, material to the consumer, likely to mislead
what makes a practice unfair?
injury must be: substantial, without offsetting benefits, one consumers cannot reasonably avoid
what makes a practice deceptive?
a material statement or omission likely to mislead consumers
injunctive relief
stop behavior
civil penalties
money paid to the government
false light
misrepresenting someone publicly in a highly offensive way
five types of privacy rights
information, access, data portability, correction, to be forgotten
data breach
the unlawful and unauthorized acquisition of personal information that compromises the security, confidentiality, or integrity of that information (legal governance, and business strategy problem)
personal information
defined by state law, but typically includes name, SSN, driver's license number, account number, credit or debit card number, etc.
reasonable security standard
basis for governing statutes of data privacy, judged after the fact in litigation or enforcement
administrative controls (before a breach)
governance, hiring/access/termination policies, ongoing training
physical controls (before a breach)
facility/device security, disposal, BYOD risks (mixing personal and corporate data onto a single device)
technical controls (before a breach)
authentication, encryption, Intrusion Detection Systems, firewalls, patching
third-party risk management (before a breach)
vendor contracts, access review, breach notification clauses
steps after a breach
containment, fix vulnerabilities, notification
five FTC model letter of notification complaints
what happened, what information was involved, what the company is doing in response, what steps individuals should take to protect themselves, credit monitoring offer
mandatory arbitration clause
requires disputes to go through private arbitration instead of court, used in Equifax breach
data brokers
companies that collect, aggregate, analyze, and sell personal info about people with whom they have no direct relationship
what do data brokers use to collect data?
census records, motor vehicle records, court filings, property records, voter registration, purchase histories, etc.
what do profiles of data brokers include or look like?
age, height, race, gender, etc.; people with HIV, people with dementia, etc.
GDPR effect
the benefits Americans reap due to stricter regulation in the EU (downstream benefits)
strict liability
do not need to have intent to cause harm to be held liable
torts
harms/injury
four components of prosser's theory of privacy torts
1. intrusion upon seclusion
2. public disclosure of embarrassing private facts
3. publicity which places the plaintiff in a false light in the public eye
4. appropriation of the plaintiff's name or likeness for the defendant's advantage
how has the use of torts in privacy law changed?
historically was the strongest legal tool, but is now limited because brokers rely on "public" data, we consent disclosure or sharing, no more physical space to intrude, and data is normally "true"
what is now the best way to protect privacy?
regulation reform
what are the three key actors in class action lawsuits?
lead plaintiff, class members, defendant
what are the four necessary elements of class action lawsuits?
numerosity, commonality, typicality, adequacy
numerosity
so many victims, it would be inefficient or impossible for courts to handle separate trials
commonality
all victims must share the exact same legal issue; the court must be able to solve everyone's problem with one answer
typicality
the lead plaintiff's story must be like everyone else's
adequacy
the lead plaintiff and their lawyers must be capable of protecting the interests of the whole group fairly
FTC
federal trade commission
what is the FTC's mission
protect the public from unfair/deceptive practices and unfair competition
what is the FTC
a regulatory agency that brings public law actions regarding antitrust, consumer protection, and UDAP
what is the makeup of the FTC?
five commissioners, appointed by the president, confirmed by the senate; one selected by president to serve as chair, bipartisan representation required
what tools can the FTC utilize?
law enforcement, advocacy, research, education
how does the FTC enforce the law?
1. learns of a practice via a filed claim or public domain
2. investigates (may include subpoenas for testimony/evidence)
3. administrative law trail (with ALJ)
4. decision may be appealed to the commissioners, then to Fed District Court
penalties the FTC can use
civil penalty, consent decree
civil penalty
monetary for each violation and each day of noncompliance
consent decree
company doesn't admit fault but agrees to change practices
five types of data problems
1. confusion of people with similar names
2. biased or one-sided info
3. malicious gossip and hearsay
4. computer errors
5. incomplete info
purpose as defined by FCRA
reasonable procedures meeting the needs of commerce fairly and equitably to consumers, regarding confidentiality, accuracy, relevancy, and proper utilization
consumer report as defined by FCRA
any communication bearing on credit worthiness, credit standing, credit capacity, character, general reputation, personal characteristics, or mode of living
alternative credit scoring
incorporates cash flow signals such as income inconsistency, bill, and rent payments, and spending patterns; is pitched as a social justice reform but is really not
issue of CFPB withdrawal of guidance docs
based on opposition to sub-regulatory guidance, not substantive disagreement, no replacements; withdrawn because of arguments of federal agency overreach
CFPB
Consumer Financial Protection Bureau
individual right of action FCRA vs. GLBA
right to sue
FCRA: yes, for both negligent and willful violations
GLBA: no, enforcement left to federal regulators, state insurance authorities, state AGs, and FTC
preemption FCRA vs. GLBA
can states pass more privacy protective laws
FCRA: no, since FACTA blocks states passing more protective laws
GBLA: yes, acts as floor
15 USC Section 45
unfair methods of competition in or affecting commerce, and unfair or deception acts or practices in or affecting commerce, are hereby declared unlawful
state-led privacy torts
1. intrusion upon seclusion
2. public disclosure of private facts
3. false light
4. appropriation of name or likeness
ACRO rights
access, rectification, cancellation, opposition (Latin America)
state level data breach reporting requirements
notice to AG, time-sensitive notification, risk of harm analysis, encrypted safe harbor, paper or electronic
HIPAA breach notification rule
health data containing personal identifying information released by covered entities
FTC health breach notification rule
health-related data by other entities (health apps, wearables, etc)
computer-security incident notification rule
issued jointly by OEC, Fed Reserve, and FDIC; NCUA has parallel rule for credit unions
GLBA safeguard rule
enforced by FTC, non-banking financial institutions
SEC item 1.05 (Form 8-K)
publicly traded companies
Article III standing doctrine
determines whether a person can legally bring a lawsuit
3-step test for standing
1. injury in fact
2. causation
3. redressability
injury-in-fact
you actually got hurt, must be particularized (not to the general public), must be concrete
causation
direct line connecting injury to the actions of the defendant
redressability
a court has the power to fix the problem or make up for it
FTC Act (1914)
prohibits unfair or deceptive acts or practices
FTC Section 5(1)
issue a complaint, hold admin proceedings, issue cease-and-desist orders, civil penalties for continued violations
FTC Section 13(b)
preliminary and permanent injunctions in fed district court to stop violations or imminent violations of laws enforced by the agency
Magnum-Moss Warranty-FTC Improvement Act (1975)
gave the FTC industry-wide rulemaking authority
what was the Congressional response to the Magnum-Moss Warranty Act
added extra procedural steps, to check on the FTC's broad and unpopular rulemaking power
what is the effect of the changes to the Magnum-Moss Warranty Act?
discourages broad rulemaking, favors targeted enforcement
process of rulemaking for FTC post-Magnum
1. publish an advance notice of proposed rulemaking for public feedback
2. submit proposal to Congressional oversight committees
3. proposed rule must show the practice is prevalent, unfair/deceptive, and detail economic impact
4. hearing held if any interest party requests one
5. FTC issues a final rule consistent with rulemaking record
FCRA
Fair Credit Reporting Act; America's first federal regulations on consumer reporting agencies, furnishers, and users of consumer reports
furnishers ex
Chase Bank, Capital One, etc.
users ex
landlords, employers, etc.
what is the legislative history of the FCRA?
Sen. William Proxmire was worried about risk of anonymous character assassination (bias and error) as previously credit reporting was a mix of retailers, public record court files, news, interviews with friends and neighbors
what was the compromise bill reached for the FCRA?
CRAs open files to consumers in exchange for immunity from state tort liability
three components of the FCRA
1. CRAs may furnish reports only for a "permissible purpose"
2. consumer consent required for reports sent to employers or containing medical info
3. non-permissible pull: may still be a consumer report but the user violates the law
accuracy obligations in the FCRA for CRAs
reasonable procedures to ensure maximum possible accuracy
accuracy obligations in the FCRA for furnishers
may not furnish info they know or have reasonable cause to believe is inaccurate
accuracy obligations in the FCRA for users
when taking adverse action, must give notice and info about the CRA
ex of adverse action by a user
rescinding a job offer, rejecting a tenant
what are the five consumer rights in the FCRA?
1. access
2. dispute
3. identity theft
4. time limits on negative info
5. limits on affiliate sharing (weak)
what does the access right look like for the FCRA?
free annual report from each nation-wide CRA
what happens when a dispute is filed?
triggers mandatory FCRA investigation within 30 days, inaccurate or unverifiable info must be deleted
1996 Consumer Credit Report Reform Act
amendment to FCRA, motivated by inaccuracies and difficulty fixing them, blamed computerization; added first obligations on furnishers, 30-day dispute deadline, and protection against reinsertion
FACTA
Fair and Accurate Credit Transactions Act
2003 FACTA
addressed identity theft, free annual reports, fraud alert and blocking mechanisms; permanently extended preemption, blocking stricter state laws via federal uniformity; lobbied for by industry
2010 Dodd-Frank Act
created CFPB and transferred most FCRA rulemaking and enforcement authority to it
what is the data broker problem?
FCRA was built for bureaus collecting from retailers and interviewing neighbors, not algorithmic scoring or broker dossiers
GLBA
Gramm-Leach-Bliley Act
GLBA (1999)
allowed for consolidation of financial service providers/big bank mergers, allowing the same institutions to offer savings and investment services
criticism of the GLBA
would make the institutions "too big to fail" super banks that would eventually require taxpayer bailouts
GLBA Financial Privacy Rule
1. requires annual privacy notice, where institution must disclose the info collected, where it is shared, how it is used, and how it is protected
2. requires the right to opt out of personal info being shared with unaffiliated parties
what did the GAO find out about opting out?
found consumer opt-out rate is generally low and model form may be out of date and not reflect how institutions share info
what are the regulatory exceptions to opt out requirements?
financial institutions are exempt from offering an opt-out choice for sharing with essential service providers, joint marketing partners, and credit reporting agencies
GLBA Safeguards Rule
implements data security requirements; requires institutions to create a written security plan
Financial Services Regulatory Relief Act (2006)
required a model privacy notice that complies with GLBA and lets consumers compare practices
Melvin v. Reid (1931)
movie was made about a sex worker and created without consent; contributed to debate of public disclosure of private fact tort
Sidis v. FR Publishing (1940)
newspaper printed a story about a child prodigy as an adult; contributed to debate of public disclosure of private fact tort