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Allusion
A brief direct or indirect reference to a well known individual, topic, historical event, text, quote, and such, intended to amplify understanding of the subject matter with the audience
Analogy
Explaining something complex by comparing it to something more simple
Anecdote
This is when an author shares a personal story or situation to enable the audience to better understand a situation by making it more relatable or providing more context
Argument
The combination of reasons, evidence etc that an author uses to convince an audience of their position
Aristotelian appeals
Three different methods of appealing to an audience to convince them - ethos, logos, and pathos
Attitude
The writers personal views or feelings about the subject at hand
Audience
Who the author is directing his or her message towards
Compare and contrast
Discussing the similarities and differences between two things to some persuasive or illustrative purpose
Connotation
The implied meaning of a word; words can broadly have positive, negative, or neutral connotations
Context
The environment (time periods circumstances, world events happening concurrently) in which the text is being delivered
Counter argument
The argument(s) against the authors position
Denotation
The literal dictionary-definition meaning of a word
Diction
The style of language used; generally tailored to be appropriate to the audience and situation
Evidence
The information presented meant to persuade the audience
Figurative language
The use of language in a non-literal way; a metaphor or simile, to enhance your writing
Genre
The specific type of work being presented
Imagery
Any descriptive language used to evoke a vivid sense or image of something; includes figurative language
Implication
When something is suggested without being concretely stated
Irony
At the most basic sense, saying the opposite of what you mean; also used to describe situations in which the results of an action are dramatically different than intended
Juxtaposition
Placing two very different things together for effect
Occasion/exigence
The reason or moment for writing or speaking
Organization
How the different parts of an argument are arranged in a piece of writing or speech
Purpose
The author’s persuasive intention
Repetition
Re-using a word or phrase repeatedly for effect or emphasis
Rhetoric
The use of spoken or written word (or a visual medium) to convey your ideas and convince an audience
Speaker/writer
The persona adopted by the author to deliver his or her message; may or may not actually be the same person as the author
Style
The authors own personal approach to rhetoric in the piece; similar to voice
Symbolism
Using a symbols to refer to an idea or concept
Syntax
The way sentences are grammatically constructed- simple vs complicated (both work in different contexts or for different purposes
Synthesis
Combining sources or ideas in a coherent way in the purpose of a larger point
Themes
Overarching ideas or driving premises of a work
Tone
The use if stylistic devices, primarily in word choice, to reveal an author’s attitude toward a subject
Voice
An authors unique sound or vibe exuded; similar to style
Message
What the author wants to convey; what exactly the author wants the reader to know