Market Leader Intermediate Vocabulary Units 1–6

Key business vocabulary covering brands, travel, organisational structures, advertising, and corporate finance from Market Leader Intermediate (Units 1–6).

Brand loyalty

The tendency of customers to continue buying the same brand or product repeatedly.

Trademark

A legally registered symbol, name, or logo used by companies to protect their brand identity.

Boarding pass

A document provided to a passenger that must be kept ready when boarding a flight.

Travel itinerary

A planned schedule or detailed list of events and arrangements for a trip.

Hierarchy

System of levels in an organisation.

Line manager

Person you report to directly.

Authority

Power to make decisions.

Responsibility

Duty you are accountable for.

Flat structure

An organisational design with few levels of management.

Human Resources

Department responsible for recruitment, training, and staff welfare.

Slogan

A short, memorable phrase used in advertising.

Brand awareness

The level of recognition or familiarity that an advertising campaign aims to raise among consumers.

Revenue

Money earned from sales.

Profit

Money remaining after costs.

Budget

Money planned to be spent.

Investment

Money put into future growth.

Costs

Money spent by a company.

Loss

When spending is higher than income.