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44 Terms

1
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Who developed the concept of the attention economy?

Herbert A. Simon.

2
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What year did Herbert A. Simon write about the attention economy?

1971.

3
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What is the attention economy?

Attention is limited, so media platforms compete to capture and retain it.

4
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What is the engagement economy?

A system where platforms use likes, comments, shares and views to keep users engaged and generate revenue.

5
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What is political economy of the media?

The study of how ownership, money and economic interests influence media.

6
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Who said "The medium is the message"?

Marshall McLuhan.

7
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What is gatekeeping?

The process of selecting and deciding which information reaches an audience.

8
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Who developed the Propaganda Model?

Edward S. Herman and Noam Chomsky.

9
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When was Manufacturing Consent published?

1988.

10
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What are the five filters of the Propaganda Model?

Ownership, advertising, sourcing, flak and ideology.

11
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Who developed the concept of the public sphere?

Jürgen Habermas.

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What does Uses and Gratifications Theory suggest?

Audiences actively choose media to meet needs such as information, entertainment and identity.

13
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What does Agenda-Setting Theory suggest?

Media influences which issues audiences think are important.

14
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Who developed the Spiral of Silence theory?

Elisabeth Noelle-Neumann.

15
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What is selective exposure?

Choosing information that supports existing beliefs and avoiding opposing viewpoints.

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What is an echo chamber?

An environment where people repeatedly encounter similar opinions and beliefs.

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What is a filter bubble?

A personalised information environment shaped by algorithms and user preferences.

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Who popularised the term "filter bubble"?

Eli Pariser (2011).

19
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How much content did Cinelli et al. analyse in 2021?

More than 100 million pieces of content.

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Which platforms did Cinelli et al. study?

Facebook, Twitter, Reddit and Gab.

21
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What did Cinelli et al. find about Facebook and Twitter?

Users tended to cluster with like-minded people, reinforcing echo chambers.

22
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Who bought Twitter in October 2022?

Elon Musk.

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How much did Elon Musk pay for Twitter?

Approximately US$44 billion.

24
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What was Twitter renamed after Musk's takeover?

X.

25
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Who investigated the increased visibility of Elon Musk's tweets in 2023?

Dr Timothy Graham, a digital media researcher at Queensland University of Technology.

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What happened to Musk's hourly tweet impressions in February 2023?

They increased by 737% around the reported algorithm change.

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What happened to Musk's daily tweet impressions after the reported change?

They nearly tripled.

28
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Who was the Facebook whistleblower in 2021?

Frances Haugen.

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What did Frances Haugen expose in 2021?

Internal Facebook documents showing concerns about the platform's effects and its decisions.

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What year did Frances Haugen testify before the US Senate?

2021.

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What is self-censorship?

Deliberately withholding an opinion because of fear of negative consequences.

32
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Which researchers studied online harassment and self-censorship in Finland in 2023?

Researchers publishing the study Self-censorship among online harassment targets (2023).

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Which professional groups were included in the 2023 Finnish study?

Academics, local politicians and media professionals.

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Approximately what percentage of professionals targeted by online harassment reported self-censorship?

Approximately 18%.

35
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Which organisation publishes the Digital News Report?

The Reuters Institute for the Study of Journalism at the University of Oxford.

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What did the Reuters Institute's 2026 Digital News Report find about social media news use?

54% used social media and video networks for news in the previous week.

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What percentage used news organisations' own websites and apps in the 2026 report?

51%.

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How many markets did the Reuters Institute's 2026 report cover?

48 markets.Who developed the Public Sphere theory?

39
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What is Jürgen Habermas' Public Sphere theory?

A space where citizens can openly discuss issues and debate matters affecting society.

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What is the ideal of Habermas' public sphere?

Open, rational and inclusive public discussion.

41
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Who developed the Spiral of Silence theory?

Elisabeth Noelle-Neumann.

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What is the Spiral of Silence?

People may hide their opinions when they fear social isolation for holding an unpopular view.

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What is the Double Spiral of Silence effect?

An extension of the Spiral of Silence examining how social media can encourage both silence and expression.

44
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How does the Double Spiral of Silence relate to social media?

Online platforms can amplify dominant opinions and discourage dissent, but can also give minority voices opportunities to speak.